Fullfill & WOW

Setting, meeting, and exceeding expectations with delightful surprises and originality.
Note: Hospitality Gestures: The "New" Marketing will be featured in VRMB's 2023 Trends Report, which drops first week of January. Early bird specials via newsletter sign-up here. Back in 2009, with the listing sites (and our category in general) starting to gain momentum, the members of this community and myself predicted that "listing site independence" (ie. marketing diversification for vacation rental pros)...
Yes, yes and yes... These are not new ideas for us at Moving Mountains, but I love the reminder to double down on this in 2023. Why...
IDEA An inside joke is humor that requires information only available to a group. It can be as small as a joke between you and your guest. And when pulled off, it forms a connection that deepens the relationship: making you more than just another place to stay, but a true insider friend. @StacyW recently shared with me this text message interchange between her team member Lacey and a Guest: Lacey: Good...
We've added a "Please Note" section to all our descriptions that include any quirks about the house, mention of wildlife, hard water, well water, lack of AC, lack of cell reception, etc. We managed a very rough house last year and...
Lately I've found myself especially drawn to hotel and vacation rental photography that uses props or staged items to evoke a warm, welcoming scene or aspirational vignette. With our exploration of "first mover" marketing plays, I have to think staged photography is right up there at the top of the "What doesn't currently exist in your market, but will become ubiquitous once someone starts doing it?" list don't...
I have battled it out with a few of my team over the years about staging a photo to set the scene, vis. a more conventional real estate style of photography, which some are more used to seeing...

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VRMB Trends Report: 2023

Each year Matt puts his insight into essay form: no fancy graphics, just straight dinner table thoughts about what's coming in the not-so-distant future.

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