marketing

Have you ever discovered a food or artist or product or service or website that changed your life? Something you tried and then pretty much can't ever go back? For me, here are some recent ones: Breville espresso machine (I may not ever again pay $5 for an espresso) Inflatable exercise ball...

I've organized the traits into categories so you can go through like a checklist. And if you would like any further information, please just jump into the thread on VRMB Communities here. Note: Profitability does not discriminate. Whether you own one property or manage 1,000, these should all...

This week's tip is about direct relationships with your guests and removing intermediaries that dilute enthusiasm and loyalty. A combination of Listing Site Independence and the Theory of Limited Edition. If you are a creator — say an artist, musician, author — and you can get 1000 “true...

As the worst year ever winds to a close, some vacation rental professionals find themselves in surprisingly good situations whereas others are still completely stuck due to travel restrictions. This applies to both vacation rental managers (VRMs) who manage other peoples' properties AND "RBOs"...

Last week we talked about the actives that generate the most profit for vacation rental entrepreneurs. If you haven’t checked back recently, this thread has become filled with some really brilliant new perspectives. And this week we turn focus to guests in asking, “how do we cultivate moments...

I am currently visiting @Godfrey in Sun Valley, Idaho where the supply of vacation rental properties is so limited (and the demand for this destination so great) that property owners and managers need to be extra intentional about how they spend their time. To a degree, I think this focus is...

IDEA Last weekend, I met a woman who rents out the studio above her garage and despite having ZERO other marketing, this woman is so insanely dialed in. There are no better words to describe the professionalism of an owner or manager than being 'dialed in.' The level of thought this woman...