IDEA: Disruptive times call for disruptive measures. This means doing the things that your competitors can not do, are not willing to do, or have quite simply never done before. The more disruptive you are, the more you change the terms of the playing field. Oppositely, playing by everyone else's rules makes it harder to win.
ACTION: Ask yourself, "How disruptive are we in our local market?"
Example 1: @CJ is disrupting by building vacation rental homes from scratch in Blue Ridge, Georgia. None of the other owners or managers (who have re-outfitted existing homes) can compete with a product that has been tailor designed for business.
Example 2: Inspirato is disrupting with its Inspirato Pass aka. "the netflix of travel" in which guests pay a fixed $2,000 per month to stay in unlimited luxury vacation rental homes across the globe. Will it work? We don't know -- risk is a part of disruption.
Example 3: @Kristi of The Starship Landing Retreat in Joshua Tree reaches out to influencers on Instagram, offers them free nights in exchange for beautiful sets of photographs, which the influencers even post on their own account for bonus exposure.
Example 4: @LynnG of Sinya on Lone Man Creek delivers fresh smore's kits to her glamping guests. She has the only bee-friendly soaps and shampoos around. She is the first, the only, and the best.
In school, disrupting gets you scolded at by teachers. But in vacation rentals, its the fastest way to forge your lead.
As always, feel free to reply and share any examples: how disruptive are you?