Recent content by Will Franco

This brings to mind the Atlas of Emotions, a collaborative project between the Dalai Lama and Paul Ekman, an emotion scientist. The Feelings Flywheel and the Atlas of Emotions complement each other. The Feelings Flywheel starts from the edge and narrows down to the primary emotion, which can...

When I am able to communicate to a subcontractor how their project(s) contribute to the production of a valuable final product, the outcomes are always better. This is because they feel a sense of accomplishment, which boosts their morale. I have found that this is easier with bigger projects...

Helpful Info Pi: Web, iOS, Android Voice-based mobile app. I use Voice 4. Pi is like a smart friend or colleague who is willing to answer questions and talk through situations, but it isn't going to do the work for you. Other AI models, such as ChatGPT and Claude, are better suited for that...

In my exploration of AI, I asked Pi about Matt Landau and VRMB. Pi's response was insightful and nuanced (screen-recording below). Pi's voice is about a 1-second delayed. That's why you see the lag time from when I text and Pi's voice starts. What's your take on Matt Landau and VRMB's impact...

The thoughtful touches at each of the following rentals awakened my inner flâneur, providing the perfect prompts for leisurely, unplanned wandering. In Charleston, a complimentary bicycle from the Vendue Inn unlocked the city's hidden corners and sun-splashed side streets. In Ravello, the...

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In this episode we dive into the world of advocacy technology and how it’s being used to prevent bans and improve regulations. Our guest is Nils Erik Mattisson, the CEO and co-founder of Minut, a company that specializes in noise monitoring devices. Nils shares his insights on how technology is...

"Atmosphere" is great word when it comes to creating a lifestyle brand.

Thanks for asking @davidliedl Here is a link to the housekeeping checklist (scroll down to the bottom): https://community.vrmb.com/threads/ep109-the-trickiest-challenges-of-vacation-rental-housekeeping-and-how-to-solve-some-of-them.6896/

There are lots of great ideas in this [Mega Thread]. Thank you all for sharing!

Hey Guys and Gals, chiming in here. "The glass is half full." As marketers, our lens in very different from a potential guests. We can become overly sensitive to Help, Don't Sell content. We understand the mechanics and overlook the usefulness of content. If you focus on Helping your guests...

Master the instrument, master the music, then forget all that shit and play." —Charlie Parker N.B. This manual was created for sales professionals, not vacation rental owners and property managers. How do you leverage video if you don’t know the rules? For that matter how do you know when to...

LOVE IT!!!! Always be testing :)

When I go boutique, I expect luxury and red velvet curtains with gold trim. Reserved for a romantic getaway. This should be a consideration related to international travelers. That being said, what comes next in terms of title, blurred and photos will instantly overcome the word aversion. It...