The VRMB Communities Manifesto

VRMB Communities is a stealth experiment in better information transfer among vacation rental owners and managers. 1 part technology, 1 part methodology, we amplify the intelligence of networked vacation rental organizations, enabling significantly more profitable marketing, predictions, decisions, and insights. This manifesto explains why a unique breed of entrepreneurs requires a unique tool.

SUMMARY

VRMB Communities is a stealth experiment in better information transfer among vacation rental owners and managers. 1 part technology, 1 part methodology, we amplify the intelligence of networked vacation rental organizations, enabling significantly more profitable marketing, predictions, decisions, and insights. This manifesto explains why a unique breed of entrepreneurs requires a unique tool.

INTRODUCTION

Vacation rental pros are one of the most interesting and effective generations of entrepreneurs in history. No other group set out to democratize hospitality and succeeded. We not only did so against the active disinterest of corporate hotels -- our success forced corporate hotels to adopt our style in the end. In fact, re-organizing the hospitality age around the vacation rental entrepreneur will prove to save local economies too.

However, due to our fragmentation as a new movement, our survival as a species is predicated on collaboration 👈🏼👈🏽👈🏾 and here is why: without strong collaboration, unfair regulation will come down on your destination like a jackhammer: the costs of running an independent business will become prohibitively high because you are small (and lack buying power): you cannot replicate the sharpest marketing innovations (ie. more bookings!): you encounter costly mistakes and end up learning the expensive and *stressful* way. Most importantly, without collaboration, your story will continue to be written by large corporations and bad actors.

After 10+ years of community building online and off, we have disovered something simple yet profound: in order to collaborate individuals must all be in one place (and it cannot be Facebook). We need a safe space of feedback loops where information flows respectfully, in focused ways, and in all directions. However, this place must be managed by an organization with plenty of experience, the right reputation, and a demonstrable commitment to independent stakeholders.

VRMB Communities has set out to identify the best existing examples of community and leadership in the vacation rental industry and to accelerate their existing flows, thus amplifying their intelligence. To allow vacation rental stakeholders to collaborate efficiently and reach their full collective potential. Think of VRMB Communities like a virtual coffee shop with hundreds of rooms on all important subjects. Here is what we stand for:

❤️ GENEROSITY

VRMB Community members are judged for their willingness to help one another. Helping (not selling) earns one trust and respect in this community: they are the two pillars of any long-term collaborative experience.

🗺 DIVERSITY

We don’t look for community fit, we look for community add. This means that vacation rental professionals of all shapes and sizes, locations and backgrounds are encouraged to contribute so long as they want to build a more profitable, professional business: variety makes us stronger. We embrace newbies because they bring fresh viewpoints. We revere veterans because they know the industry better than anyone else.

🗽 INTERDEPENDENCE

VRMB Communities places a heavy emphasis on independence (aka. the freedom from the control, influence, support of others). However, there are certain threats an independent business cannot defend on its own. This is why we use the word interdependence: the style of 'group think' that helps flocks of birds, schools of fish, and swarms of bees to reach optimal outcomes as a group.

🤔 CURIOSITY

We believe better questions lead to better answers. Being curious requires listening, considering new viewpoints, and putting yourself in other peoples’ shoes. Curious people make for great vacation rental entrepreneurs.

🤺 PERSONALITY

Vacation rental businesses are founded on personality and accordingly, we admire authenticity, humor, and background stories. And we require all new members to post an introduction and share some of it with the group.

🚣‍♀️ PARTICIPATION

VRMB Communities provides an easy and impactful way for stakeholders to participate in the growth of your industry. True collaboration is a two-way street: there are no arguments, only skilled dialogue towards a bigger goal. We don’t permit wall-flowers or lurking.

CONCLUSION

Faster information transfer between networks of vacation rental professionals is key to our survival. However, building a truly collaborative community is difficult. It requires years of experience, the right leadership, and a belief that independent vacation rental professionals are stronger together.

Best,

Matt Landau
Inner Circle, Ambassador & VRMB: Faculty

To get on the waitlist, send an email to matt@vrmb.com

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