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UPDATED: March 14, 2024 This past week Miami came out with the following commercial to dissuade partiers from choosing it for their Spring Break shenanigans. It was a brilliant example of the "Why our destination is NOT for you" messaging we've explored before... **** "7 Reasons Casco Viejo is NOT For You" (original blog post from 2010 attached) was the single most impactful piece of content I ever created...
Interesting the we're not an Airbnb.. ohhh I remember those conversations you and I had about Airbnb
Challenge: Creativity is like a muscle. The more you exercise it, the more it strengthens your story and your vision for the future. I'd like to challenge members to share one short story that moved them emotionally (reference the feelings wheel for inspiration) in the last few weeks. It can be short. Or long. Great or lame. The mere act of sharing your quick story is the creative act in and of itself. I Am...
When we started living in our vacation house in Mexico for six months a year, I never suspected our dog would open the door to our becoming a part of our...

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