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Airbnb is breathing new life into its experiences division. CEO Brian Chesky aims to offer a product that stands out from typical tourist activities by emphasizing local authenticity.
Source: Skift - 09/18/24
Source: Skift - 09/18/24
Anthony Capuano, CEO of Marriott International, believes the company's loyalty platform can go far beyond traditional expectations. His idea: one-of-a-kind experiences that shift loyalty from transactional to emotional.
Source: PhocusWire - 09/19/24
Source: PhocusWire - 09/19/24
Desire for experiences is reshaping travel demand, according to a new Skift and McKinsey report. The global marketplace for travel experiences now offers a more than $1 trillion opportunity.
Source: McKinsey & Company - 09/17/24
Source: McKinsey & Company - 09/17/24
Nearly half of Viator's top 20 experience categories in 2024 involved open-air pursuits like kayaking and mountain biking. Nature tours and safaris proved particularly popular among American travelers, highlighting a growing preference for outdoor adventures.
Source...
Source...
Viator, an online travel agency, reported double-digit year-over-year growth in summer 2024 bookings. Hands-on experiences like cooking classes, photography tours, sports lessons, and painting classes all grew over 50% compared to the previous year, signaling a strong...
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