Recent content by Nancy

It's funny, I've just re-read this post and re-examined the website photography, using my retail merchandising eyes. It's truly inspiring what they have accomplished in their photography to evoke an emotional reaction from the viewer. I noticed that most of the homes that are truly stunning...

@Matt Landau 's advise for this content idea is golden. I support it 150%. If you can do just 1 content piece this year, this is the piece you should sit down, focus on and create. The key to making a great "Top X" article is to include a bunch of helpful facts, statistics, and rich information...

I absolutely hate leakage especially when it affects my guest's experience. Looking for ways to increase your dollar per transaction by looking outside of the four walls of your rental is the best way to gain affiliate marketing, and even expand your business in many cases. The vacation rental...

I think I missed the context of the original post. I didn't hear the interview you are referencing. It's about Supply Chain right? That all starts with the property owner - whether that be the hotel, corporation, or homeowner. You have to start there with the types of supply chain foundation...

No My guest nurture campaign is geared towards providing an incredible rich experience throughout each guests journey. From booking to post departure. There’s a time period involved but the only incentive I offer to them is to book direct themselves with a preferred guest discount That metric...

My guest nurture campaigns accomplish a lot of goals. Some that are easily measured but others like brand ambassador referrals are not so easy to track. affiliate link sales - increases my $ per transaction per reservation reviews decrease labor and customer service phone calls/texts (less...

One metric that has puzzled me in trying to wrangle data has been the ripple effect of my "past guest ambassadors". I often wonder about the domino/ripple effect of happy past guests that become my brand ambassadors. I try to get future guests indicate if they have been referred by a friend...

I need to add another item to this thread... sorry still thinking about it. The final point should also include: Mindful Inclusive Text I recently received what I thought was a ridiculous email from VERBOH... pointing out that the text I used could be construed as insensitive. "Plantation...

@Sallie 's advice is absolutely EPIC!!!! - Start with your ideal guest AVATAR - for sure!

I would add to your list @Matt Landau and agree that it's super important to really tell the "story" of your property. How guests can envision themselves using the property but definitely in a skim-able format. Explain what you, the owner, likes to do while you are visiting your properties...

I find that creating protocols and processes have worked really well for me. So if in the future I need to hire an assistant or someone to take over the day to day stuff I will easily be able to create video tutorials on every case scenario. - Loom Video is one of my faves for training employees...

It's a really pretty website, well laid out and well thought out in terms of the visitor and user experience. Visually the photos are juicy and I want to gobble them up. It is a Squarespace template but that's not necessarily a bad thing. I would suggest that that they need to hire an SEO...

I get a lot of families (mostly extended groups) that want to do a "last trip" together before someone passes. I really feel honored to be a part of this type of moment for people so that I can try my best to offer my advice to them to accomplish everything that they wish for. It's a great blog...