Master the instrument, master the music, then forget all that shit and play." —Charlie ParkerN.B. This manual was created for sales professionals, not vacation rental owners and property managers.
How do you leverage video if you don’t know the rules? For that matter how do you know when to use video in the first place? It’s a tough situation because there haven’t been any generally accepted rules when it comes to video.
Most of us scour the web looking for helpful information. We waste precious time and money duct-taping a solution together.
The result of our handwork?
Dissatisfaction. Plus, there’s rarely a day when a video gets done!
Yet we all innately understand that video, in its many forms, is a powerful communication tool.
In this reference manual, you’ll learn how to:
- Overcome psychological barriers that prevent you from creating video
- Implement best practices that fuel your creativity on-camera
- Create an environment that brings out the best in you
- And a whole lot more…
Counter to the status quo, instead of just asking myself and others, “What works?” I’ve had also continually asked, “What gets in the way?” This approach for research and teaching is powerful because it shines a light on the correct way and removes the obstacles that get in the way. In other words, you know “What To Do…” and can also “Spot and Correct Mistakes.”
Grammar of Video™ is designed for professionals looking to create human-level, as opposed to brand-level, video content, rapidly. 15 minutes or less from outline all the way through the publishing. You can use this manual for brand-level content too! Just remix to meet your desired standards.
- Build trust with a Digital Handshake™
- Answer a hard question
- Respond to frequently asked questions
- Create a tutorial
- Explain a document
- Record a presentation
- Boost authority on a thank you page
- Increase engagement on social media
- Introduce a blog post or newsletter
- Create a mini-video course
- Increase conversions on a landing page
- Build an engaging nurture sequence
There is no doubt, Grammar of Video™ will enable you to attach clients, close deals, and nurture more profitable relationships.
Think of Grammar of Video™ as a sort of cheatsheet that contains best practices you can implement to get into the flow in the office or on the go!
About the Author
Will is the creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation.
Will’s a hands-on guy, with a decade of experience enabling salespeople to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.
To turbocharge your sales process with the Digital Handshake™.