community

Hospitality is one of the few sectors that customers touch, feel, experience, walk-into. Which makes us hyper-connected to our local communities. (We should really have a code of ethics, but I digress) And hyper-connected means disruptive: for better and for worse. Good disruption: guests...

Michelle Ruber of Shift Vacation Rentals has not only built a thriving vacation rental business with her own properties, she has turned passion for her community into a way to give back and enhance guest experience. The result is a kind of first-mover status that carves a deep moat around her...

In my 2022 Predictions Piece, I explain how big money and roll-ups will fuel the one-of-a-kind or Limited Edition players in the vacation rental industry. Said another way, the small businesses that accelerate in the direction of family/local/specialized/surprises will not just enjoy new-found...