email marketing

(OK so I apologize about the title: it's something that early-marketer-Matt would have written. But I couldn't resist the cheesy sensationalization on this technique because it's worth the hype.) If there was one technique that I wish more owners and managers would try, it's talking head video...

This post is about newsletters: the single best way to stay in touch with former guests, generate new referrals, and keep your business brain sharpened and focused. I am something of a newsletter nerd. I sign up to receive newsletters (and assess them), I've spent every week for the last 5...

As the worst year ever winds to a close, some vacation rental professionals find themselves in surprisingly good situations whereas others are still completely stuck due to travel restrictions. This applies to both vacation rental managers (VRMs) who manage other peoples' properties AND "RBOs"...