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Five years ago, one of my favorite online business leaders (and actually the inspiration for VRMB Communities!) James Schramko published what became his signature marketing strategy, Own The Racecourse. The general gist... Your business is a racehorse. The platform atop which it generates...

I use the term "lifestyle brand" to describe a vacation rental business whose marketing leads not with the property, but the vibes (or lifestyle) guests experience when staying there. You can immediately feel a lifestyle vacation rental brand when you come in contact with it. For instance...