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+ Desire for experiences is reshaping travel demand according to a report from Skift and McKinsey. The global marketplace for travel experiences offers a more than $1 trillion opportunity.
+ Hotel loyalty programs often bring to mind points and - eventually - a free night in a member property. Anthony Capuano, CEO of Marriott International, believes the company’s loyalty platform can go far beyond traditional expectations. His idea; one-of-a-kind experiences.
+ Brian Chesky announced Airbnb is restarting the experiences division: “I think we’re going to have a unique product. It’s going to be more local, a little more authentic than what you might consider mass tourism activities."
+ Viator, an online travel agency, saw double-digit year-over-year growth in summer 2024 bookings. Hands-on experiences boomed (cooking classes, photography tours, sports lessons and painting classes all grew over 50% year-over-year). 'These facts signal an appetite for more immersive, skills-based activities.'
Outdoor activities soared: Nearly half of Viator’s top 20 experience categories involved open-air pursuits like kayaking and mountain biking. Nature tours and safaris resonated particularly well with American travelers.
These trends in experiential travel are just the tip of the iceberg. Our community is constantly exploring new ideas and strategies. Ready to dive deeper? Join us to share your thoughts and learn from fellow innovators in the short-term rental space.
+ Desire for experiences is reshaping travel demand according to a report from Skift and McKinsey. The global marketplace for travel experiences offers a more than $1 trillion opportunity.
+ Hotel loyalty programs often bring to mind points and - eventually - a free night in a member property. Anthony Capuano, CEO of Marriott International, believes the company’s loyalty platform can go far beyond traditional expectations. His idea; one-of-a-kind experiences.
+ Brian Chesky announced Airbnb is restarting the experiences division: “I think we’re going to have a unique product. It’s going to be more local, a little more authentic than what you might consider mass tourism activities."
+ Viator, an online travel agency, saw double-digit year-over-year growth in summer 2024 bookings. Hands-on experiences boomed (cooking classes, photography tours, sports lessons and painting classes all grew over 50% year-over-year). 'These facts signal an appetite for more immersive, skills-based activities.'
Outdoor activities soared: Nearly half of Viator’s top 20 experience categories involved open-air pursuits like kayaking and mountain biking. Nature tours and safaris resonated particularly well with American travelers.
These trends in experiential travel are just the tip of the iceberg. Our community is constantly exploring new ideas and strategies. Ready to dive deeper? Join us to share your thoughts and learn from fellow innovators in the short-term rental space.
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