[Will Franco]

The following are private conversations inside of VRMB Premium. If you're not a member, come join us and innovate your business in more creative ways.

+ What's the difference between responding to a negative guest review with pride versus responding with courage?

Back in Panama managing my properties, my best solution was to take out an ice cube and let it melt on the counter before responding to a negative review.

Far more educational is this thread that is worth reading every year or so because it's so darn good.

+ Have you ever opened your vacation rentals to victims of a natural disaster? In California, Donna was considering the process but also taking into account squatter's rights and what cans o' worms it could be opening.

+ Have you ever considered the old "Here's why our vacation rentals are NOT for you!" marketing approach?

Great marketing is sometimes about identifying who's not the right fit.

The Miami "We're breaking up" campaign definitely did the trick to repel the wrong kind of party visitors.

So our members took a stab at generating reasons guests should NOT book their homes and here are some of my favorites:

• You have no special requests or special occasions to celebrate.
• You love doing all the work to plan a vacation.
• You like dealing with huge companies that put policies ahead of customers and common sense
• You expect locals to speak English
• You’re looking for absolute top-end luxury.

The above are just a few examples of the unconventional wisdom we share inside VRMB Premium. If you're ready to think differently about your vacation rental business and join a community of innovative hosts, click here to become a member and start managing your properties in more creative ways.