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Recent content by Matt Landau

  1. Matt Landau

    Would You Like To Close More Bookings, Increase Reviews & Command Trust/Respect All With One Technique?

    Yes, I was a little disappointed but I think it's a direct sign that plenty of people have too much good business going right now to take the step. Let's postpone for a few months. Have you read @Will Franco 's Grammar of Video document?
  2. Matt Landau

    What's the ROI of your mother?

    Brian, I ended this week's newsletter with the following: Thank you and your mother for leading us all in this wonderful direction home.
  3. Matt Landau

    What's the ROI of your mother?

    IDEA Some marketing activities -- like listing sites and email newsletters -- are common. But other activities that generate equal (if not BETTER) results are far less obvious. I spent the last week with over 500 vacation rental virtuosos at the Streamline Summit in Scottsdale, AZ. And one of...
  4. Matt Landau

    Interview with Matt Roberts, CEO of Vacasa

    Matt Roberts is the CEO of Vacasa, one of the largest vacation rental companies in the world. Matt was previously the CEO at Open Table -- the app that allows you to reserve tables at your favorite restaurants -- but he’s not entirely new to vacation rentals as he was previously on Vacasa’s...
  5. Matt Landau

    You Gotta Tell 'em, Tell 'em, and Tell 'em Again

    This should be the new title of this thread!
  6. Matt Landau

    You Gotta Tell 'em, Tell 'em, and Tell 'em Again

    Disclaimer: This may sound stupid simple but it really works. I recommend you try. IDEA To solve a fellow VRMB Community member's very important messaging question, we recently spent $700 for one hour with a copywriting consultant. Yes, this is a huge amount of money. But I had been following...
  7. Matt Landau

    The Mutiny Test

    I love how in less than one year after formally declaring "I'm leaving the vacation rental industry" Amy Firmani is now back and looking to acquire 2-3 more. LOL. I adore you. For someone in your position @AFirmani (and heck if I was entering to start from scratch again right now) I'd...
  8. Matt Landau

    What a Small Local Grocery Chain Can Teach VRMs

    ALEX! I love this post. It took me several days to digest it. And I've just included it in our newsletter so hopefully we get some good additions. First off, I'd like to remind readers that the HEB strategy plays to the advantage of the little guy: the smaller your business (ie. the fewer the...
  9. Matt Landau

    Counter-Viewpoint: I Don’t Want Short Term Rentals in My Neighborhood

    In this episode, Matt sits down with Jessica Sheedy Black -- a neighborhood advocate and regional leader of the Texas Neighborhood Coalition -- for a sobering look at the other side of the vacation rental advocacy debate. As a warning Jessica is not a short term rental advocate. So you may be...
  10. Matt Landau

    Kitchen Guide

    Matt Landau submitted a new resource: Kitchen Guide - Andy curated this guide to stocking a vacation rental kitchen from Guest feedback over the years Read more about this resource...
  11. Matt Landau

    The Mutiny Test

    A most terry Whyte style assessment 💫🏴‍☠️
  12. Matt Landau

    The Mutiny Test

    Yessss! I once read "to newcomers there are unlimited possibilities. To experts there are few." Are you willing to share any of your SS (shrunken stack)? Great point. What's a good time-window for adoption before self-administering?
  13. Matt Landau

    The Mutiny Test

    Note: I learned this idea from Bryce Leonard of Key Data Dashboard at (where so much conference learning takes place) the hotel bar. Perhaps Obvious Fact #1: Technology is the single biggest game-changer that propels today's vacation rental pros (compared to their hospitality predecessors) to...
  14. Matt Landau

    What Happens When A Rocket Scientist Becomes A Vacation Rental Professional?

    @Bruce Ikelheimer is a vacation rental engineer and the owner of Banjoe Vacations in Asheville and Lake Lure, NC. To be specific, Bruce owns two vacation rental properties — one in each destination. But he’s reached that inflection point that so many successful property managers know: he’s good...
  15. Matt Landau

    Making the Family Vacation Rental Business More Profitable After 30 Years

    @StacyW Wesson is the owner of Cascara vacation rentals in Sun River Oregon….she’s one of what I refer to as the new class of vacation rental managers: whose extraordinary planning and focus on what she wants (and fierce avoidance of what she finds toxic) leads to a sustainably profitable family...