branding

In my exploration of AI, I asked Pi about Matt Landau and VRMB. Pi's response was insightful and nuanced (screen-recording below). Pi's voice is about a 1-second delayed. That's why you see the lag time from when I text and Pi's voice starts. What's your take on Matt Landau and VRMB's impact...

OLD BAY is a limited edition brand that we can emulate. It is valuable, it is authentic, and it is niche! What started as a family-owned, locally-headquartered, and specialized spice eventually got acquired in 1990 by McCormick Spice Company (adding to its portfolio alongside brands like...

In January, we started the discussion Encouraging Conferences for 2022 and so many community members chimed in. *** When Bob Iger and Disney faced the looming disruption that streaming platforms caused to the conventional world of TV and film, they went on a buying spree picking up famous...

From Phocuswright's STR study Through The Roof, 87% of travelers agreed or strongly agreed that they actively seek out properties with an interesting look and feel. "Character" was not a make it or break it moment of the conversion -- but definitely a big appeal. Character is where a huge new...

So, I’ll preface this with the comment that it’s a long post, but hopefully one that is valuable to this community. I try to be detailed enough that someone reading understands the principles of what I am saying, and then can agree or disagree, vs just giving some bullet points on what I think...

This week's motivation is a hat-tip to @ToonTownRob who introduced us to the concept in this thread: Remodel nearly done. Now need a Logo --------------- IDEA A wordmark is a text-only typographic treatment of the name of a business (or vacation rental property) used for purposes of...