From Phocuswright's STR study Through The Roof, 87% of travelers agreed or strongly agreed that they actively seek out properties with an interesting look and feel. "Character" was not a make it or break it moment of the conversion -- but definitely a big appeal.
Character is where a huge new wave of vacation rental entrepreneurs are investing: tree houses, tents, themed homes...etc.
So I wanted to start a discussion asking how do you convey "an interesting (dare I say HUMAN) look and feel" in listings, websites, or in communication via email or text?
How do you convey character?
This is really a creativity question: hopefully by sharing how YOU convey character, we can inspire creativity and pull out character in other members!
Character is where a huge new wave of vacation rental entrepreneurs are investing: tree houses, tents, themed homes...etc.
So I wanted to start a discussion asking how do you convey "an interesting (dare I say HUMAN) look and feel" in listings, websites, or in communication via email or text?
How do you convey character?
This is really a creativity question: hopefully by sharing how YOU convey character, we can inspire creativity and pull out character in other members!
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