niche

  1. Matt Landau

    What Can We Learn From Food Trucks?

    I recently came across an insightful case study (attached) titled "From Niche to Movement to Mainstream" about the rise of the food truck movement (and hip hop). Reading it, I couldn't help but see the parallels with our work (and think about a similar discussion Can we copy the craft beer...
  2. Matt Landau

    How to stand out in a crowd

    As a follow-up to the popular discussion 8 Deep Adjustments To Your Listings, in this week's podcast featuring @Heather we talk about what is simultaneously the biggest challenge AND the biggest differentiator (when you solve it) for independent vacation rental marketers: standing out in a...
  3. Matt Landau

    Creative Counter-intuitive Messaging

    UPDATED: March 14, 2024 This past week Miami came out with the following commercial to dissuade partiers from choosing it for their Spring Break shenanigans. It was a brilliant example of the "Why our destination is NOT for you" messaging we've explored before... **** "7 Reasons Casco Viejo...
  4. Matt Landau

    Limited Edition marketing for the win!

    This week’s discussion all about niche marketing ideas comes directly from the golf course! @CJ sent me the following photo of a vacation rental owner who scatters golf balls with contact information around the backyard of his golf course-front vacation home in Georgia. This is a cheap...
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