I had a guest who had booked us through VRBO a few years ago, had a great time, left a great review. They then rebooked the same way 5 years later. It dinged my ego 😕 . I worried if they didn't trust us. Turns out they didn't realize they could have booked directly, or so they said. If true, shame on us.
At any rate, that made us ask the question, how comfortable are guests with booking directly from owners?
I ran a survey in 2 Facebook groups that I have access to - both physician groups familiar with vacation rentals, so a group biased towards renting vacation rentals. The survey was small for sure, 104 responses, but the results were interesting.
1. The first question asked how many people would book directly from the owner.
2. The second question asked how concerned they were about these 7 areas:
- Will someone be available to help me if problems arise?
- Will the property be as advertised
- Will I get scammed?
- Will I lose my money if I have to cancel?
- Will the property be properly cleaned?
- Will there be hidden charges after I book?
- Is the property safe?
I have uploaded the full document here (and added some slides below). Nothing earth-shattering for us in the Inner Circle but it is good to have some actual numbers to go along with our suspicions.
The top 2 common concerns that guests have with booking directly from the owner are .... (1) fear of losing money and (2) of being scammed.
Safety, hidden charge, proper cleaning, and if the property will be as advertised were of least concern, but still high with about 25% of participants being very concerned with these issues (as opposed to somewhat concerned or not very concerned).
Hopefully, you will find the information useful as you try to book guests, directly or otherwise.
Mark@boostly
Heather
Matt Landau
At any rate, that made us ask the question, how comfortable are guests with booking directly from owners?
I ran a survey in 2 Facebook groups that I have access to - both physician groups familiar with vacation rentals, so a group biased towards renting vacation rentals. The survey was small for sure, 104 responses, but the results were interesting.
1. The first question asked how many people would book directly from the owner.
2. The second question asked how concerned they were about these 7 areas:
- Will someone be available to help me if problems arise?
- Will the property be as advertised
- Will I get scammed?
- Will I lose my money if I have to cancel?
- Will the property be properly cleaned?
- Will there be hidden charges after I book?
- Is the property safe?
I have uploaded the full document here (and added some slides below). Nothing earth-shattering for us in the Inner Circle but it is good to have some actual numbers to go along with our suspicions.
The top 2 common concerns that guests have with booking directly from the owner are .... (1) fear of losing money and (2) of being scammed.
Safety, hidden charge, proper cleaning, and if the property will be as advertised were of least concern, but still high with about 25% of participants being very concerned with these issues (as opposed to somewhat concerned or not very concerned).
Hopefully, you will find the information useful as you try to book guests, directly or otherwise.

