The latest research from Booking .com makes for compelling reading if you are interested in sustainability in our industry. Sustainability both for the environment and the future success of YOUR business.
In summary
My Takeaways
In summary
- 83% of global travelers think sustainable travel is vital, with 61% saying the pandemic has made them want to travel more sustainably in the future.
- Almost half (49%) still believe that in 2021, there aren’t enough sustainable travel options available, with 53% admitting they get annoyed if somewhere they are staying stops them from being sustainable, for example by not providing recycling facilities.
- While 3 out of 4 accommodation providers say they have implemented at least some kind of sustainability practices at their property, only one-third actively communicate about their efforts proactively to potential guests.
- To help boost the visibility of more sustainable stay options, Booking.com is now showing third-party sustainability certifications and details on a range of 30+ impactful practices in place at hundreds of thousands of properties around the world.
My Takeaways
- Looking back over previous Booking surveys you can easily see the trend of these numbers - they go up each year.
- Do you want to disappoint/deter 50% of your guests by not taking steps to be more eco-friendly?
- If you are taking steps why are you not communicating this? Take a look at the post on Tourism Declares to see how you can boldly flag up your intentions to all potential guests
- I talked about Booking .com's intentions to badge hosts who were greener here. The third-party certifications labelling is a game changer. Check out one scheme that I recommended here
- Booking .com are a huge player, expect to see other OTAs to up their game on sustainability, why wouldn't they!
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