The following are private conversations inside of VRMB Premium. If you're not a member, come join us and connect with other like-minded entrepreneurs.
+ Creative Counter-Intuitive Messaging Alert: Last year we featured a Miami Beach commercial designed to deter spring breakers from coming.
This year they double down on the messaging and have produced a true masterclass in the kind of marketing that repels the wrong customers. Here's the video and discussion.
+ Humor is such a powerful communication tool! In our discussion about how to educate visitors about wildlife and environmental expectations take a page outta this book!
Megan Perkins shares her PDF "Who Pooped Here" (and the sub-chapter "Who Walked Here") with drawings of poop (and animal foot tracks) that may be found on your visit to Russian River. Gotta love
+ Are you a property manager using Net Promoter Score (NPS) to measure / track property owner sentiment? Discussions around evolved surveys as proactive ways to avoid churn: Please jump in and share!
From creative deterrence to humorous education, these strategic approaches show how vacation rental managers are evolving their communication. Join VRMB Premium to explore more innovative messaging techniques!
+ Creative Counter-Intuitive Messaging Alert: Last year we featured a Miami Beach commercial designed to deter spring breakers from coming.
This year they double down on the messaging and have produced a true masterclass in the kind of marketing that repels the wrong customers. Here's the video and discussion.
+ Humor is such a powerful communication tool! In our discussion about how to educate visitors about wildlife and environmental expectations take a page outta this book!
Megan Perkins shares her PDF "Who Pooped Here" (and the sub-chapter "Who Walked Here") with drawings of poop (and animal foot tracks) that may be found on your visit to Russian River. Gotta love
+ Are you a property manager using Net Promoter Score (NPS) to measure / track property owner sentiment? Discussions around evolved surveys as proactive ways to avoid churn: Please jump in and share!
From creative deterrence to humorous education, these strategic approaches show how vacation rental managers are evolving their communication. Join VRMB Premium to explore more innovative messaging techniques!