IDEA: Any vacation rental property can be made more “limited edition” with the introduction of a landmark feature: a structural, decorative, or recreational aspect of the home’s offering that is unique (in your competitive set), photogenic (for promotional purposes), and perhaps most importantly enjoyable for new and repeat guests.
ACTION: Ask yourself any of the following questions...
Are there any homes in your area with a “landmark feature” — something that seems to command traveler's attention? The waterfall in the backyard, the game room in the basement, the hot tub overlooking the valley? Is there a natural place for you to piggyback on that popularity and invest in one too?
What aspect of your vacation rental do guests like most? If it’s the pool, maybe Pinterest has ideas for a feature landmark waterslide? If it’s the deck, perhaps you can wow guests with a professional telescope to view the stars?
Have you ever traveled somewhere with a landmark feature in the world? Would a riff on that feature work in your home? Here are a few I've come across: The living wall in Hotel Tantalo Panama, the "insta-worthy" murals in Nashville, or the swing in the middle of the ocean in Exuma.
Finding the right landmark feature can be a fun investment that can increase your property asset value, generate natural PR, and justify increasing your nightly rate (thus paying for the upgrade in the process!)
Do you have a landmark feature already? Or an idea for one that you'd like to share?
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