Viator, an online travel agency, reported double-digit year-over-year growth in summer 2024 bookings. Hands-on experiences like cooking classes, photography tours, sports lessons, and painting classes all grew over 50% compared to the previous year, signaling a strong appetite for immersive, skills-based activities.
Source: Skift - 09/09/24
Source: Skift - 09/09/24