IDEA
Last weekend, I met a woman who rents out the studio above her garage and despite having ZERO other marketing, this woman is so insanely dialed in.
There are no better words to describe the professionalism of an owner or manager than being 'dialed in.'
The level of thought this woman puts into her hosting was more 'dialed in' than many property managers I've seen.
Hand-written welcome notes, fresh limes from the tree out back, essential oils made by her niece, coupons for the local coffee shop, an events calendar and introductions to necessary people in town.
Being 'dialed in' means you are super connected with and proficient at your craft. It means you pay attention to details (and in our industry, those really make a difference).
I think the phrase originated with the adjusting of an old radio dial until a station was perfectly clear. Even if you were off by a tiny bit, you'd get static and therefore not the cleanest listening experience.
I like the phrase for vacation rental professionals because if you're already doing the right things, fine tuning any given area can have disproportionate rewards.
ACTION
You are likely 'dialed in' to the areas of your business that you enjoy the most. (This passion is imperative.)
Which means you're less thoughtful about the areas you don't like. Hence some ideas get you dialing in to them all:
+ Get more dialed in to guests by listening carefully and reading between the lines of reviews in order to improve the experience
+ Get more dialed in to your team by asking for their input, sharing guest reviews, and rewarding them for extra good work
+ Get more dialed in to the technology you use for important jobs (the market for these products and services has never been so robust).
+ Get more dialed in to your community: your ear close to the ground means you know what's going on
+ Get more dialed in to your financials to reduce unnecessary costs and realize profit
+ Get more dialed in to regulation by creating or supporting a local advocacy group before it's too late
+ Get more dialed in to future travelers by making eco-friendly investments and promoting inclusive stays
Have you ever gotten a little more dialed in and received a big reward?
Ever paid small attention to detail that earned you something big?
I am sure there are other interpretations of getting 'dialed in' -- what does it mean to you?
Last weekend, I met a woman who rents out the studio above her garage and despite having ZERO other marketing, this woman is so insanely dialed in.
There are no better words to describe the professionalism of an owner or manager than being 'dialed in.'
The level of thought this woman puts into her hosting was more 'dialed in' than many property managers I've seen.
Hand-written welcome notes, fresh limes from the tree out back, essential oils made by her niece, coupons for the local coffee shop, an events calendar and introductions to necessary people in town.
Being 'dialed in' means you are super connected with and proficient at your craft. It means you pay attention to details (and in our industry, those really make a difference).
I think the phrase originated with the adjusting of an old radio dial until a station was perfectly clear. Even if you were off by a tiny bit, you'd get static and therefore not the cleanest listening experience.
I like the phrase for vacation rental professionals because if you're already doing the right things, fine tuning any given area can have disproportionate rewards.
ACTION
You are likely 'dialed in' to the areas of your business that you enjoy the most. (This passion is imperative.)
Which means you're less thoughtful about the areas you don't like. Hence some ideas get you dialing in to them all:
+ Get more dialed in to guests by listening carefully and reading between the lines of reviews in order to improve the experience
+ Get more dialed in to your team by asking for their input, sharing guest reviews, and rewarding them for extra good work
+ Get more dialed in to the technology you use for important jobs (the market for these products and services has never been so robust).
+ Get more dialed in to your community: your ear close to the ground means you know what's going on
+ Get more dialed in to your financials to reduce unnecessary costs and realize profit
+ Get more dialed in to regulation by creating or supporting a local advocacy group before it's too late
+ Get more dialed in to future travelers by making eco-friendly investments and promoting inclusive stays
Have you ever gotten a little more dialed in and received a big reward?
Ever paid small attention to detail that earned you something big?
I am sure there are other interpretations of getting 'dialed in' -- what does it mean to you?
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