UPDATED December 8, 2022
A while back I posted a trend I was calling "The Falling Tide" -- the commentary from members on this metaphor is super insightful and as a result...
I have revised my metaphor: instead of a falling tide in 2023, I think of it a big shake-out.
A big shake-out comes when a wave of hype exceeds the realities of demand (in our case, guests looking for a reliable place to stay).
Do you see a "big shake-out" coming to your destination in 2023?
What might it look like for you?
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ORIGINAL POST
They say a rising tide lifts all ships. But what happens in a falling tide?
Our industry’s tide has been rising every year since I bought my vacation rental management company in 2006. And in the last few years, the amount of ships rising has been staggering. To encourage these tens of thousands of quintessential tide riders, we coined “Limited Edition hospitality” to explain the single most important and calculated use of your time.
Limited Edition (aka. one-of-a-kind by design) helps every tide rider identify the aspects that do NOT scale as a way to distance yourself from the commodity competition. But now -- by all accounts -- the tide is falling.
What does this mean for you? If you are Limited Edition positioned -- having focused your brand around character and authenticity -- you are precisely where you want to be.
All your preparation and hard work is about to pay off. Do not veer from this Limited Edition positioning: instead, double down on it!
Allocate more resources to limited edition hospitality gestures: these are the levers for repeat/referral booking growth fully in your control. And BEWARE a falling tide can damage even the biggest, fanciest of vessels with captains who miscalculated, were ignorant, or who lost sight of their own hospitality core.
A while back I posted a trend I was calling "The Falling Tide" -- the commentary from members on this metaphor is super insightful and as a result...
I have revised my metaphor: instead of a falling tide in 2023, I think of it a big shake-out.
A big shake-out comes when a wave of hype exceeds the realities of demand (in our case, guests looking for a reliable place to stay).
Do you see a "big shake-out" coming to your destination in 2023?
What might it look like for you?
##
ORIGINAL POST
They say a rising tide lifts all ships. But what happens in a falling tide?
Our industry’s tide has been rising every year since I bought my vacation rental management company in 2006. And in the last few years, the amount of ships rising has been staggering. To encourage these tens of thousands of quintessential tide riders, we coined “Limited Edition hospitality” to explain the single most important and calculated use of your time.
Limited Edition (aka. one-of-a-kind by design) helps every tide rider identify the aspects that do NOT scale as a way to distance yourself from the commodity competition. But now -- by all accounts -- the tide is falling.
What does this mean for you? If you are Limited Edition positioned -- having focused your brand around character and authenticity -- you are precisely where you want to be.
All your preparation and hard work is about to pay off. Do not veer from this Limited Edition positioning: instead, double down on it!
Allocate more resources to limited edition hospitality gestures: these are the levers for repeat/referral booking growth fully in your control. And BEWARE a falling tide can damage even the biggest, fanciest of vessels with captains who miscalculated, were ignorant, or who lost sight of their own hospitality core.
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