Oldies but Goodies
IDEA: Any vacation rental property can be made more “limited edition” with the introduction of a landmark feature: a structural, decorative, or recreational aspect of the home’s offering that is unique (in your competitive set), photogenic (for promotional purposes), and perhaps most importantly enjoyable for new and repeat guests...
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Latest reply by - Matt Landau
Came across this Airbnb with a big swing front and center...
This post is about newsletters: the single best way to stay in touch with former guests, generate new referrals, and keep your business brain sharpened and focused.
I am something of a newsletter nerd. I sign up to receive newsletters (and assess them), I've spent every week for the last 5 years sending out VRMB's weekly newsletter, and prior to that, I spent a solid 5 years sending out one for my...
I am something of a newsletter nerd. I sign up to receive newsletters (and assess them), I've spent every week for the last 5 years sending out VRMB's weekly newsletter, and prior to that, I spent a solid 5 years sending out one for my...
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Latest reply by
- Matt Landau
Some added thoughts...
Commit: if you don't commit to sending out emails to former guests regularly, when you do actually send them out, it will appear too isolated and needy. Email marketing is a nurture marketing tool -- to earn trust and...
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I’m Matt Landau, the founder of this forum. It was created in 2016 when a group of us wanted a safe space to discuss our growing STR businesses.
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