Conversion

How to build trust, convey expertise and convert your inquiries into life-long customers.
IDEA An inside joke is humor that requires information only available to a group. It can be as small as a joke between you and your guest. And when pulled off, it forms a connection that deepens the relationship: making you more than just another place to stay, but a true insider friend. @StacyW recently shared with me this text message interchange between her team member Lacey and a Guest: Lacey: Good...
We've added a "Please Note" section to all our descriptions that include any quirks about the house, mention of wildlife, hard water, well water, lack of AC...
This week’s discussion all about niche marketing ideas comes directly from the golf course! @CJ sent me the following photo of a vacation rental owner who scatters golf balls with contact information around the backyard of his golf course-front vacation home in Georgia. This is a cheap, creative, and focused way of speaking directly to his target audience. QUESTIONS/COMMENTS Where are your niche guests...
What a great idea! A previous guest painted encouraging messages on small rocks and left them all over the farm - it was fun to find them. I always left them for another guest to discover, and some made their way to the houses. There are certainly plenty of rocks at eh...
Hey @EBadia -- what do you think about the word “boutique” to describe what makes vacation rental companies great? Used in all of our marketing materials and in our day-to-day, could "boutique" successfully convey what makes vacation rental companies great in ways that other words (we've come up with) can not? Side Note: For those of you who haven't listened, Evelyn and I are on a mission to define the word...
I added the word "boutique" to my listing title on Airbnb when this thread first came out. My summer is filled. However, Airbnb has recently ELIMINATED titles in their listing search. I understand...
This past week with my parents in town sitting on the beach, we watched as plane after plane flew by promoting this, that, and the other. It made me realize: planes towing advertisements at the beach has been around for decades (what started off as standard letters have now evolved into aerial billboards). But largely, the practice hasn't changed much! If you're in a beach destination have you ever considered...
I love this! But the idea of a car window scraper as a promotional item for our properties made me laugh right out loud. Imagine a guest scraping their car window on a -30...

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VRMB Trends Report: 2023

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