Conversion
How to build trust, convey expertise and convert your inquiries into life-long customers.
IDEA
An inside joke is humor that requires information only available to a group.
It can be as small as a joke between you and your guest.
And when pulled off, it forms a connection that deepens the relationship: making you more than just another place to stay, but a true insider friend.
@StacyW recently shared with me this text message interchange between her team member Lacey and a Guest:
Lacey: Good...
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Latest reply by - DMartinez
I first met this guest on the trail in front of our house while it was under construction for remodeling. As he was chatting about his vacation stay there, I mentioned I too had a house for rent and...
My mother is a brain scientist who has earned an incredible array of accolades over the last few decades. Becoming a scientist wasn't common for women in her generation so (with the help of great mentors) she chose to blaze her own trail.
My father was a shopkeeper whose family business served as a keystone to the community of Princeton, New Jersey his entire adult life (he has since retired and the shop...
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Latest reply by - StaySavvy
I had a teacher, Mrs MacMillan, who thought I was special and made me feel special. I was about 9 or 10 years old when she arranged for a psychologist to come to the school to test my IQ and they...
This week’s discussion all about niche marketing ideas comes directly from the golf course! @CJ sent me the following photo of a vacation rental owner who scatters golf balls with contact information around the backyard of his golf course-front vacation home in Georgia. This is a cheap, creative, and focused way of speaking directly to his target audience.
QUESTIONS/COMMENTS
Where are your niche guests...
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Latest reply by - SScurlock
What a great idea! A previous guest painted encouraging messages on small rocks and left them all over the farm - it was fun to find them. I always left them for...
Note: Thanks to @ToonTownRob for posting this mini-revelation about the power of starting your email responses with a twist. It inspired this week's Motivation (and I decided to record it in podcast form too below).
Listing sites like Airbnb and Vrbo rank as the top pound-for-pound allocation of your time to generate inquiries. All the various listing sites make up Stage 1 of Listing Site Independence...
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Latest reply by - Sallie
#3 from the Guest point of view.
We wanted to rent a dog-friendly house in a specific beach community for three months...
Hey @EBadia -- what do you think about the word “boutique” to describe what makes vacation rental companies great? Used in all of our marketing materials and in our day-to-day, could "boutique" successfully convey what makes vacation rental companies great in ways that other words (we've come up with) can not?
Side Note: For those of you who haven't listened, Evelyn and I are on a mission to define the word...
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Latest reply by - Debi
I added the word "boutique" to my listing title on Airbnb when this thread first came out. My summer is filled. However, Airbnb has recently ELIMINATED titles in their listing search. I understand this is a new AI standard for them. Now, when searching you will see "cottage in...
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I’m Matt Landau, the founder of this forum. It was created in 2016 when a group of us wanted a safe space to discuss our growing STR businesses.
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