photography

  1. Matt Landau

    How To "Convey Character" Better?

    From Phocuswright's STR study Through The Roof, 87% of travelers agreed or strongly agreed that they actively seek out properties with an interesting look and feel. "Character" was not a make it or break it moment of the conversion -- but definitely a big appeal. Character is where a huge new...
  2. Matt Landau

    Draped Blankets (and more staging) For The Win!

    Lately I've found myself especially drawn to hotel and vacation rental photography that uses props or staged items to evoke a warm, welcoming scene or aspirational vignette. With our exploration of "first mover" marketing plays, I have to think staged photography is right up there at the top of...
  3. J

    Monday Morning Motivation [ The Case for People in Photos]

    Hi All, It's been a while. Have a quick question for the group. Over the past two years it's become clear that our core markets are... a) family gatherings / reunions... usually multigenerational in high / shoulder season - summer, Christmas, Easter etc. b) group get-togethers... usually...
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