From Phocuswright's STR study Through The Roof, 87% of travelers agreed or strongly agreed that they actively seek out properties with an interesting look and feel. "Character" was not a make it or break it moment of the conversion -- but definitely a big appeal.
Character is where a huge new...
Lately I've found myself especially drawn to hotel and vacation rental photography that uses props or staged items to evoke a warm, welcoming scene or aspirational vignette.
With our exploration of "first mover" marketing plays, I have to think staged photography is right up there at the top of...
Hi All,
It's been a while.
Have a quick question for the group.
Over the past two years it's become clear that our core markets are...
a) family gatherings / reunions... usually multigenerational in high / shoulder season - summer, Christmas, Easter etc.
b) group get-togethers... usually...