OLD BAY is a limited edition brand that we can emulate.
It is valuable, it is authentic, and it is niche!
What started as a family-owned, locally-headquartered, and specialized spice eventually got acquired in 1990 by McCormick Spice Company (adding to its portfolio alongside brands like Lawry’s, Simply Asia, Thai Kitchen, and Zatarain’s -- which should underscore the VALUE of any niche spice brand when it stays focused. And the longevity of a niche spice brand when it is fiercely valued and preserved.)
At its core, OLD BAY is one thing: a proprietary seafood spice blend.
The recipe hasn’t changed.
The packaging basically hasn’t changed either (it's kinda ugly-cool).
And as a result, OLD BAY developed a cult following putting their stamp on all kinds of complementary products like hot sauce, snacks, aprons, and vodka (I attached my latest research). These complementary products serve the people who love OLD BAY, the original product of which is now in pretty much every supermarket in the USA.
QUESTION: What ideas does the OLD BAY success story inspire for your vacation rental branding & growth strategy?
It is valuable, it is authentic, and it is niche!
What started as a family-owned, locally-headquartered, and specialized spice eventually got acquired in 1990 by McCormick Spice Company (adding to its portfolio alongside brands like Lawry’s, Simply Asia, Thai Kitchen, and Zatarain’s -- which should underscore the VALUE of any niche spice brand when it stays focused. And the longevity of a niche spice brand when it is fiercely valued and preserved.)
At its core, OLD BAY is one thing: a proprietary seafood spice blend.
The recipe hasn’t changed.
The packaging basically hasn’t changed either (it's kinda ugly-cool).
And as a result, OLD BAY developed a cult following putting their stamp on all kinds of complementary products like hot sauce, snacks, aprons, and vodka (I attached my latest research). These complementary products serve the people who love OLD BAY, the original product of which is now in pretty much every supermarket in the USA.
QUESTION: What ideas does the OLD BAY success story inspire for your vacation rental branding & growth strategy?