I love receiving notes from VRMB Community members and yesterday I got this one from long-time member and colleague,
JVozel:
Including bad actors who are not a net-positive to their environments.
The challenge is to keep up our ethos in the face of these sea-changes...I'm really working to figure out how to do that.
The challenge for all vacation rental pros in the face of these sea-changes is to keep up our ethos.
But how?
This felt like such a poignant dilemma that I brainstormed and shared with Jess some of the ways I think we can do that...
Each seems to hold a quiet power, which just feels right.
Also, some others, which are more in the direction of establishing what the ethos is:
- Recognize oneself (and one's vacation rental business) as a node in a big, complex system of people and environments. Make choices that contribute to the overall health, well-being, and longevity of that system.
- There's magic in the face-to-face. For the VR industry in particular, I hope that meeting guests as they arrive isn't dead yet. (The "individual interactions" you mentioned. So much is exchanged in that brief slice of time!)
- Avoid framing other nearby rentals as "competition." I've been training younger copywriters away from this mentality.
- Assume good intent (ties into your #5, which I love). Many people are misguided, not evil.
- Go slow to go fast. Be deliberate in decision-making.
QUESTION
This felt like one of those email threads that needed air to oxygenate: so I am sharing this the open-ended discussion up to our esteemed Community members for unvarnished thoughts, ideas, or next steps...
- How do we establish an ethos?
- How do we keep up our ethos in the face of sea-change?
- What are some signs your ethos is doing it's job?
- Are there any examples of ethos' that you admire?
Tagging a few people I have spoken with lately who are examples of ethos within their own organizations big and small:
Alex
Robin
Christina
HeleenaSideris
BobG
Rocio
Jed
LindaS
Stuart
SScurlock
Sherry
StaySavvy
Craig
Bruce
StacyW
JulieDoyle
CJ
Eric Thibodeaux

It's getting more difficult as the industry grows to incorporate more facets (to our businesses). Including bad actors who are not a net-positive to their environments.
The challenge is to keep up our ethos in the face of these sea-changes...I'm really working to figure out how to do that.
The challenge for all vacation rental pros in the face of these sea-changes is to keep up our ethos.
But how?
This felt like such a poignant dilemma that I brainstormed and shared with Jess some of the ways I think we can do that...
- Zig big where everyone else zags: go the radical opposite from what’s trendy or flashy or short sighted or cliche.
- Once we know it, Write down our ethos (including our big zig from #1) and brandish it proudly, everywhere. Every place we don't proudly share this "ethos" is an opportunity lost.
- Amplify the people who get our ethos, especially the new voices, and allow them to speak for all of us. Use good apples to overwhelm bad apples.
- Draw boundaries on things we refuse to compromise on and distance yourself hard from anyone who crosses those lines.
- Speak truth and hold people accountable privately, so they have the chance to right wrongs while saving face to their constituents.
Each seems to hold a quiet power, which just feels right.
Also, some others, which are more in the direction of establishing what the ethos is:
- Recognize oneself (and one's vacation rental business) as a node in a big, complex system of people and environments. Make choices that contribute to the overall health, well-being, and longevity of that system.
- There's magic in the face-to-face. For the VR industry in particular, I hope that meeting guests as they arrive isn't dead yet. (The "individual interactions" you mentioned. So much is exchanged in that brief slice of time!)
- Avoid framing other nearby rentals as "competition." I've been training younger copywriters away from this mentality.
- Assume good intent (ties into your #5, which I love). Many people are misguided, not evil.
- Go slow to go fast. Be deliberate in decision-making.
QUESTION
This felt like one of those email threads that needed air to oxygenate: so I am sharing this the open-ended discussion up to our esteemed Community members for unvarnished thoughts, ideas, or next steps...
- How do we establish an ethos?
- How do we keep up our ethos in the face of sea-change?
- What are some signs your ethos is doing it's job?
- Are there any examples of ethos' that you admire?
Tagging a few people I have spoken with lately who are examples of ethos within their own organizations big and small:


















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