IDEA: I recently learned the word “strip mining” which destroys landscapes when trees, plants, topsoil are cleared. This leads to erosion when the rain washes away the loose soil until the foundation is gone. OK, I didn’t only just learn the word (I’d heard it before).
But only recently did I learn it as a metaphor for what can happen to our ecosystem if we don’t work together to protect and preserve our trees, plants, and topsoil.
Recognizing that (a) some forces drawn to our “sexy sector” (ex. venture capital) have tendencies to be extractive (ie. prioritizing their individual gain over the wellbeing of the community) but also recognizing that (b) many of these forces are unstoppable (market dynamics baby) our next best chance to preserve is to c) offer these very forces a low hanging opportunity to support what we know the ecosystem really needs.
Some of them will seize the opportunity with open arms: some will do so begrudgingly. But in both cases, doing so will win them an even stronger financial position. Why? Because they are viewed positively: they have contributed, which is to say, our ground-up movement benefitted as a whole and embraced their momentum.
Unfortunately, some entrants will ignore the opportunity and continue to strip mine the place until it’s sore. And I can’t think of much to stop that: those companies should be ashamed.
ACTION: Instead of just crossing our fingers and hoping these new entrants (owners, managers, investors, vendors) contribute in the way they “should,” the next most productive thing we — the core stakeholders — can do, is to invent and offer them an easy way to help preserve the industry we call home. The more creative and no-brainer the collaborative opportunity, the more we all thrive.
QUESTION: Have you seen/invented a new way for forces (owners, managers, investors, vendors) to support (not merely extract from) the industry you call home?
But only recently did I learn it as a metaphor for what can happen to our ecosystem if we don’t work together to protect and preserve our trees, plants, and topsoil.
Recognizing that (a) some forces drawn to our “sexy sector” (ex. venture capital) have tendencies to be extractive (ie. prioritizing their individual gain over the wellbeing of the community) but also recognizing that (b) many of these forces are unstoppable (market dynamics baby) our next best chance to preserve is to c) offer these very forces a low hanging opportunity to support what we know the ecosystem really needs.
Some of them will seize the opportunity with open arms: some will do so begrudgingly. But in both cases, doing so will win them an even stronger financial position. Why? Because they are viewed positively: they have contributed, which is to say, our ground-up movement benefitted as a whole and embraced their momentum.
Unfortunately, some entrants will ignore the opportunity and continue to strip mine the place until it’s sore. And I can’t think of much to stop that: those companies should be ashamed.
ACTION: Instead of just crossing our fingers and hoping these new entrants (owners, managers, investors, vendors) contribute in the way they “should,” the next most productive thing we — the core stakeholders — can do, is to invent and offer them an easy way to help preserve the industry we call home. The more creative and no-brainer the collaborative opportunity, the more we all thrive.
- Reach out to new vacation rental owners and managers in town and invite them to tea (
Debi would you mind summarizing your host teas concept below?). Proximity to these newcomers is key. Distance destroys. Treat them with caution but start with the benefit of the doubt.
- Reach out to past guests (and in correspondence) sharing your choice environmental cause and tack $1/night towards your cause using the presumptive close (
HeleenaSideris could you quick-summarize your land preservation model?) This achieves (my obsession) a Win-Win-Win in which guests, hosts, and communities thrive.
- Reach out to former guests/homeowners and give them the chance to support your local cause(s). Triple win.
- Reach out to existing competitors and invite them to pool resources on bulk purchasing, brainpower on destination advertising, and strength in numbers when it comes to advocacy. Competitors will make or break you (
Robin mind sharing your findings here?)
- Reach out to technology companies benefitting from your work and invite them to support your community efforts (financially or otherwise) with opportunities to sponsor small events or power group initiatives. (
Andy McNulty at TouchStay and
DavidJacoby at Hostfully are visionary at spotting this trend -- mind sharing the benefits of this support?)
- Reach out to industry associations and offer your success stories: share those case studies with the world! In the Your Success on VRMB Communities we trade these things like they’re baseball cards.
QUESTION: Have you seen/invented a new way for forces (owners, managers, investors, vendors) to support (not merely extract from) the industry you call home?