Five years ago, one of my favorite online business leaders (and actually the inspiration for VRMB Communities!) James Schramko published what became his signature marketing strategy, Own The Racecourse.
The general gist...
- Your business is a racehorse.
- The platform atop which it generates sales is a racecourse.
- Until you own the racecourse, your racehorse is forever competing on someone else's track.
OTR and LSI are about not putting all your eggs in one basket because you never know how another company may change or treat you. And this week's news alert was shared with me by another tech visionary -- our own

Apple just announced their new update iOS 14 will have new privacy settings that let users opt-out of tracking from companies like Facebook/Instagram.
With privacy being a hot topic these days, every user that opts-out of tracking weakens Facebook/Instagram's ad service. After all, if you can't track users across their devices then you can't charge advertisers money to serve them ads. Facebook's response...
As a way to convince users to enable tracking across other apps and websites, Facebook is deploying the tactic of telling users that they must enable tracking as part of the App Tracking Transparency framework in iOS 14.5 if they want to help keep Facebook and Instagram "free of charge." - MacRumors
What does this mean to you?We're still not sure just yet.
But after an enlightening call with vacation rental SEO wizard

This shouldn't be a huge surprise or concern to those of you who have been practicing marketing diversification: take advantage of all the distribution channels possible WHILE you quietly build your own brand and repeat/referral guest hopper (aka. own the racehorse AND the racecourse).
More something to keep an eye on as privacy becomes more pressing. Will update this thread as things materialize.
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