Here's some thoughts on this commercial....
What are your thoughts?
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A few thoughts…
While it's really great and sexy to feature bmw, cadillac and porche properties, most people are driving Toyotas and chevys. They strive to be inclusive in the people they show, but not in the properties. I think this is a huge mistake… preparing many people for big expectations and a big let down.
Does VRBO ever think about the broader implications of what they do?
Can I rent John Legends house? Or one like it? Perhaps, but unlikely.
The pandemic isn’t over. Happy people hugging without masks is indeed joyous, but likely still irresponsible. It’s going to still be another 6-12 months minimum before fully letting our guard down. Is this too soon? And even dangerous messaging?
It is possible to travel safely, but is this it?
This pushes the use of vacation rentals as event venues, which they are not. Nor should they be seen that way. I’m getting more and more inquiries from people who want to rent one day and invite twenty families in eight cars over for the day. My neighbours are not going to appreciate that every weekend.
I felt great joy in seeing happy smiling people reuniting. It’s wonderful in that respect.
We've become accustomed to being sold alternative realities with the use of celebrities, luxury goods and products, and experiences that I nearly wasn't phased by that aspect of the commercial. Though, to your point about vacation rentals being used as event venues, that's an angle that carried the strongest message to me. There is a huge opportunity for owners to diversify their revenue by incorporating group events, however, it comes with a cost that if not carried out responsibly will be incredibly damaging to the unique role and reputation STR's have within the industry. Something certainly to keep an eye on and to continue to understand the impacts of using vacation rentals as event venues. I appreciate your reflectionThis pushes the use of vacation rentals as event venues, which they are not. Nor should they be seen that way. I’m getting more and more inquiries from people who want to rent one day and invite twenty families in eight cars over for the day. My neighbours are not going to appreciate that every weekend.