At 10:05 of our latest Unlocked interview with Jeremy Gall, we talk about Brittany Blackman and her deep passion for vacation rental hospitality.
I go on to share how MikeH saw Brittany's "passion" as a downright game-changer.
'"They' can't compete with that!" Mike says.
The “they” in Mike’s sentiment is intentionally vague — it can apply to whoever you may have in mind.
This exercise is sometimes magical in how — simply posting what you are most passionate about even if seemingly irrelevant to vacation rentals — how stating this is the first step to making it the front-and-centerpiece of your business.
Here are some categories to get you started:
Note: If it’s NOT currently part of your routine that’s great too
My working theory is that the more we can build your vacation rental brand around that thing you're most passionate about, the more bulletproof it makes you: the more inimitable you face up against your (read: any) competition.
I go on to share how MikeH saw Brittany's "passion" as a downright game-changer.
'"They' can't compete with that!" Mike says.
The “they” in Mike’s sentiment is intentionally vague — it can apply to whoever you may have in mind.
- They = venture-backed competition
- They = run-of-the-mill property managers in your market
- They = over-night success minions
This exercise is sometimes magical in how — simply posting what you are most passionate about even if seemingly irrelevant to vacation rentals — how stating this is the first step to making it the front-and-centerpiece of your business.
Here are some categories to get you started:
- Activities: hiking, boating, museums, restaurants/food
- Subject matters: science, history, arts & entertainment
- People: helping, teaching, touring, hosting, connecting, healing
- Professions: style, finance, sports, sales
Note: If it’s NOT currently part of your routine that’s great too
My working theory is that the more we can build your vacation rental brand around that thing you're most passionate about, the more bulletproof it makes you: the more inimitable you face up against your (read: any) competition.
Last edited by a moderator: