[Matt Landau]

In chats with vgangas I've been trying to put my finger a certain genre of leaders who -- opposite to commodity businesses -- operate from a deeper, more personal, more sacred reason for doing what they do.

As Valerie put it, "higher vibes" like something special is happening here.

Sacred business seems devoted to service: prioritizing respect and human connection, with relationships as their levers to scale.

Sacred business has a deep sense of identity, doing the right thing even if there's backlash, even if it doesn't make sense on paper.

And sacred business is far less-fazed by market shifts and industry corrections because it's a totally different game that STANDS OUT in a sea of speed, mediocrity, and noise.

Do we like this concept "sacred business"?
What does it suggest to you?

 

[vgangas]

Sacred business is all about alignment—when your inner world and outer world are in sync, everything just flows.

That’s why I’ve always loved being in hospitality—it feels sacred to me. I’m not just running a business; I’m helping people. That’s what makes it meaningful.

It fills me with joy—when the internal and external are in sync.

That old paradigm—the one built on grinding it out, chasing numbers, and feeling disconnected—leaves people empty.

What Matt Landau and I are talking about is the opposite.

It’s about creating something that fills people up. Work that nourishes, aligns, and has real depth.

Like everything else in life, business is an inside job. Who you are on the inside shapes your external reality—and that ripples out, touching everyone and everything you do.

This is where business is headed. And I’m here for it.🌎

 

[HeatherB]

I think this a perfect concept to sit with when deciding whether or not to enter or stay in this space (industry). I know that, for me, these feelings ebb and flow. Some days I'm all in with the "higher vibes" and others I'm not. In the end, I am the type of person who will pour who I am into what I am doing daily.

It reminds me of the idea that money is only a magnifying glass for your true character. I think business is the same. As I have gotten to know others in this space, I can often tell from the first one or two conversations whether they sit in the commodity camp or host sacred spaces.

 

[Matt Landau]

From an industry colleague...

 

[Matt Landau]

And one more...

Over the 10 years as we have run our short-term rental business a key attitude that I have held is that this work is a calling. And along with that, has been a mindset that we are hosting friends, not customers. I like to say 'every guest is a potential new friend'.​

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When I think of our business model I hold it as a covenantal relationship rather than a contractual agreement. What I mean by that is that when I enter into a covenant with a guest, I am committing myself to our guest's well-being while they are with us. It's not just about the transaction.​

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To me then our business is a sacred calling to care for the relationship that offers us both lasting value.​