In chats with
vgangas I've been trying to put my finger a certain genre of leaders who -- opposite to commodity businesses -- operate from a deeper, more personal, more sacred reason for doing what they do.
As Valerie put it, "higher vibes" like something special is happening here.
Sacred business seems devoted to service: prioritizing respect and human connection, with relationships as their levers to scale.
Sacred business has a deep sense of identity, doing the right thing even if there's backlash, even if it doesn't make sense on paper.
And sacred business is far less-fazed by market shifts and industry corrections because it's a totally different game that STANDS OUT in a sea of speed, mediocrity, and noise.
Do we like this concept "sacred business"?
What does it suggest to you?

As Valerie put it, "higher vibes" like something special is happening here.
Sacred business seems devoted to service: prioritizing respect and human connection, with relationships as their levers to scale.
Sacred business has a deep sense of identity, doing the right thing even if there's backlash, even if it doesn't make sense on paper.
And sacred business is far less-fazed by market shifts and industry corrections because it's a totally different game that STANDS OUT in a sea of speed, mediocrity, and noise.
Do we like this concept "sacred business"?
What does it suggest to you?