IDEA
Some marketing activities -- like listing sites and email newsletters -- are common. But other activities that generate equal (if not BETTER) results are far less obvious. I spent the last week with over 500 vacation rental virtuosos at the Streamline Summit in Scottsdale, AZ. And one of my most salient takeaways is that there is massive ROI in baked goods.
Yes, you read that correctly. In a handful of instances, owners and managers told me that in baking muffins, cookies, even crumpets (CRUMPETS!) they were wooing guests, homeowners, and other businesses in town. So much so, that I'm adding baked goods to my list (just beneath hand-written notes) of high-impact, low-cost Limited Edition marketing gestures that remind their recipient you care.
I'm reminded of the famous Gary V bit (aka. What's the ROI of your mother?) which argues that certain things have simultaneously no ROI (in a traditional sense) and MORE ROI than you could ever quantify (in the scheme of your small, personality-driven hospitality business.)
ACTION
Step 1. Listen to this from
BrianO about how he delivers freshly-baked cookies around town in the weeks leading up to Xmas...
Step 2. Listen to how he is able to quantify the "ROI of cookies" (which by the way, his mother makes...even more Limited Edition)...
And consider chiming in below with thoughts on the question: What low-cost, high-impact activity (baked goods or otherwise) could be sitting beneath the surface?
Some marketing activities -- like listing sites and email newsletters -- are common. But other activities that generate equal (if not BETTER) results are far less obvious. I spent the last week with over 500 vacation rental virtuosos at the Streamline Summit in Scottsdale, AZ. And one of my most salient takeaways is that there is massive ROI in baked goods.
Yes, you read that correctly. In a handful of instances, owners and managers told me that in baking muffins, cookies, even crumpets (CRUMPETS!) they were wooing guests, homeowners, and other businesses in town. So much so, that I'm adding baked goods to my list (just beneath hand-written notes) of high-impact, low-cost Limited Edition marketing gestures that remind their recipient you care.
I'm reminded of the famous Gary V bit (aka. What's the ROI of your mother?) which argues that certain things have simultaneously no ROI (in a traditional sense) and MORE ROI than you could ever quantify (in the scheme of your small, personality-driven hospitality business.)
ACTION
Step 1. Listen to this from

Step 2. Listen to how he is able to quantify the "ROI of cookies" (which by the way, his mother makes...even more Limited Edition)...
And consider chiming in below with thoughts on the question: What low-cost, high-impact activity (baked goods or otherwise) could be sitting beneath the surface?
Last edited: