I first learned the phrase "creative destruction" from my co-founder in Esperanza Social Venture Club (gang intervention program).
Brief Aside: Building a demobilization program was new and uncharted territory. No one had done anything like this in Panama. So with little experience, we assembled a team, raised money, planned a pilot intervention program with Gang #1 and it went surprisingly well. So well in fact, that their rivals (Gang #2) reached out and asked for the same program. This was an incredible sign that we were on the right track!
So in planning the intervention with Gang #2, my natural instinct was to preserve all the documents, tools, people, and elements that went into Gang #1 success -- and to build onto that structure.
But instead (and I have to thank my co-founder for this difficult but powerful innovation) we had a big meeting and creatively destroyed the program as we knew it -- symbolically equivalent to smashing a sculpture on the floor -- in order to start Gang #2 intervention from scratch.
***This is when a surprising thing happened***
When you smash a sculpture on the floor, you suddenly shift from defensive / preservation mode to progress / innovation mode because all the documents, tools, people, and elements are in a million pieces.
Suddenly, you are forced to rebuild in a way that leans purely on experience and priorities.
Creatively destroying our program and starting from scratch led us to realizing certain elements/people/themes were integral whereas others were not integral and could just as easily be removed.
IDEA
Sometimes fixing a broken part of your business is harder than completely destroying it and starting again from scratch.
QUESTION
Is there a part of your business that feels weak/insignificant/overwhelming/stressed/confused/inferior that could be creatively destroyed in order to be re-built from scratch stronger, better, simpler, cleaner/clearer, more focused, without any of bolted stuff (literal or figurative) that has accumulated over time?
Do you have a brand asset or property that deserves a complete makeover?
Is it your entire business model that needs to be creatively destroyed and rebuilt?
Is something still lingering (like an outdated website that you set up a while back) that's not reflective of your current prestige or caliber?
Maybe you have no idea where to start -- that is great (include that in your post).
Sometimes you and your team have all you need to creatively destroy and rebuild with fresh, seasoned eyes.
Other times it helps to have an expert come in and provide advice. (This post explaining how
Terry invested $1240 in
ConradO in June and generated $21,000 in bookings is an example of creatively destroying your haphazard paid advertising efforts, hiring an expert to do their thing, and growing!)
Brief Aside: Building a demobilization program was new and uncharted territory. No one had done anything like this in Panama. So with little experience, we assembled a team, raised money, planned a pilot intervention program with Gang #1 and it went surprisingly well. So well in fact, that their rivals (Gang #2) reached out and asked for the same program. This was an incredible sign that we were on the right track!
So in planning the intervention with Gang #2, my natural instinct was to preserve all the documents, tools, people, and elements that went into Gang #1 success -- and to build onto that structure.
But instead (and I have to thank my co-founder for this difficult but powerful innovation) we had a big meeting and creatively destroyed the program as we knew it -- symbolically equivalent to smashing a sculpture on the floor -- in order to start Gang #2 intervention from scratch.
***This is when a surprising thing happened***
When you smash a sculpture on the floor, you suddenly shift from defensive / preservation mode to progress / innovation mode because all the documents, tools, people, and elements are in a million pieces.
Suddenly, you are forced to rebuild in a way that leans purely on experience and priorities.
Creatively destroying our program and starting from scratch led us to realizing certain elements/people/themes were integral whereas others were not integral and could just as easily be removed.
IDEA
Sometimes fixing a broken part of your business is harder than completely destroying it and starting again from scratch.
QUESTION
Is there a part of your business that feels weak/insignificant/overwhelming/stressed/confused/inferior that could be creatively destroyed in order to be re-built from scratch stronger, better, simpler, cleaner/clearer, more focused, without any of bolted stuff (literal or figurative) that has accumulated over time?
Do you have a brand asset or property that deserves a complete makeover?
Is it your entire business model that needs to be creatively destroyed and rebuilt?
Is something still lingering (like an outdated website that you set up a while back) that's not reflective of your current prestige or caliber?
Maybe you have no idea where to start -- that is great (include that in your post).
Sometimes you and your team have all you need to creatively destroy and rebuild with fresh, seasoned eyes.
Other times it helps to have an expert come in and provide advice. (This post explaining how
