Disclaimer: This may sound stupid simple but it really works. I recommend you try.
IDEA
To solve a fellow VRMB Community member's very important messaging question, we recently spent $700 for one hour with a copywriting consultant. Yes, this is a huge amount of money. But I had been following this particular expert for many years, have listened to every one of his podcasts, admire his expertise and business model, which warranted bringing in the specialist. After the 1-hour session, perhaps the biggest thing I took away from the call may sound stupid but it's value is really growing on me and I'm going to share it with you now...
"In your sales copy," he said, "you need to use the key word or phrase many times. So if you are trying to emphasize X in a paragraph (or page), repeatedly use X in that paragraph (or page) almost to the point it feels ridiculous. And much to your surprise, people will start to use that same X in their inquiries and purchases."
This made me think of the Dale Carnegie quote: "Tell them what you're going to say; say it; then tell them what you've said."
And it made me realize that with vacation rental guests "not reading" what's clearly stated, this same tactic could work the same way it does with a spouse or child or friend who ... ummm, needs something to be repeated a few times before they get it.
ACTION
1. Watch the full Limited Edition 2.0 course and identify pillars of your key value proposition (ex. Family-owned/Family-run, Based in, Locals of, Specialists in...etc)
2. Repeat the key words/phrases that differentiate you from competition multiple times in your property titles & descriptions almost to the point it seems like its too much.
Feel free to jump into the thread below with any questions, ideas, or feedback!
IDEA
To solve a fellow VRMB Community member's very important messaging question, we recently spent $700 for one hour with a copywriting consultant. Yes, this is a huge amount of money. But I had been following this particular expert for many years, have listened to every one of his podcasts, admire his expertise and business model, which warranted bringing in the specialist. After the 1-hour session, perhaps the biggest thing I took away from the call may sound stupid but it's value is really growing on me and I'm going to share it with you now...
"In your sales copy," he said, "you need to use the key word or phrase many times. So if you are trying to emphasize X in a paragraph (or page), repeatedly use X in that paragraph (or page) almost to the point it feels ridiculous. And much to your surprise, people will start to use that same X in their inquiries and purchases."
This made me think of the Dale Carnegie quote: "Tell them what you're going to say; say it; then tell them what you've said."
And it made me realize that with vacation rental guests "not reading" what's clearly stated, this same tactic could work the same way it does with a spouse or child or friend who ... ummm, needs something to be repeated a few times before they get it.
ACTION
1. Watch the full Limited Edition 2.0 course and identify pillars of your key value proposition (ex. Family-owned/Family-run, Based in, Locals of, Specialists in...etc)
2. Repeat the key words/phrases that differentiate you from competition multiple times in your property titles & descriptions almost to the point it seems like its too much.
Feel free to jump into the thread below with any questions, ideas, or feedback!
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