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copywriting

  1. Matt Landau

    Midweek Motivation The Presumptive Close

    While editing next week's Unlocked interview with Theo Kracke (who sued the City of Santa Barbara for the right to operate short term rentals -- and won) I learned a neat trick that Theo uses to get the owners (of the properties he manages) to contribute money to the fair regulation fight...
  2. Matt Landau

    Midweek Motivation You Gotta Tell 'em, Tell 'em, and Tell 'em Again

    Disclaimer: This may sound stupid simple but it really works. I recommend you try. IDEA To solve a fellow VRMB Community member's very important messaging question, we recently spent $700 for one hour with a copywriting consultant. Yes, this is a huge amount of money. But I had been following...
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