copywriting

UPDATED: March 14, 2024 This past week Miami came out with the following commercial to dissuade partiers from choosing it for their Spring Break shenanigans. It was a brilliant example of the "Why our destination is NOT for you" messaging we've explored before... **** "7 Reasons Casco Viejo...

Sarah Bradford (of Sarah & Tim fame) recently shared with me I Illustrated National Parks In America Based On Their Worst Review And I Hope They Will Make You Laugh. I've posted a few of my faves below but be sure to read the full post for maximum giggles. It made me wonder who (if anyone in...

Storm Watching is a creative marketing strategy by the destination of Tofino on Vancouver Island in British Columbia...turning lemons into lemonade...taking a low season and turning it into something new and aspirational. Stoke the fire, pull a chair up to the window, and snuggle into a down...

Content idea time! IDEA: We're all familiar with the press pieces featuring THE TOP {insert adjective} VACATION RENTALS IN {insert destination}. There are plenty of variations but for the sake of this post I'm referring to these pieces as "Top X." And typically, the author has little to no...

From last week's discussion about marketing the word "boutique" (which has evolved like a beautiful living document 🌱) I was inspired to share a lesson I learned from a $795/hour copywriter. Tell ‘Em What You’re Going To Tell ‘Em Next, Tell ‘Em Next, Tell ‘Em What You Told ‘Em OK so this isn't...

While editing next week's Unlocked interview with Theo Kracke (who sued the City of Santa Barbara for the right to operate short term rentals -- and won) I learned a neat trick that Theo uses to get the owners (of the properties he manages) to contribute money to the fair regulation fight...

Disclaimer: This may sound stupid simple but it really works. I recommend you try. IDEA To solve a fellow VRMB Community member's very important messaging question, we recently spent $700 for one hour with a copywriting consultant. Yes, this is a huge amount of money. But I had been following...