Have you ever come across a product whose presentation is on point?
Whoever put together the photos, copywriting, design was "on their game" or "looking sharp" in that it subliminally sucked you in and persuaded you to buy?
Finca Victoria is a farmhouse style B&B on the small island of Vieques, Puerto Rico, and every vacation rental professional can take something away from their website: https://www.lafinca.com/
While browsing, I've outlined some questions to ask yourself about your listings or website (along with some inspiration from Finca Victoria):
Do We Show That We Cater To Special Interests?
Today's all-inclusive resort model is outdated because it's a catch-all and travelers have more specialized wants. The more specialized you can get (shout out to @ROster (golf), @SScurlock (farms), @BobG (eco), @Jefferson (movies)) the more those loyalists are attracted.
Ideas: Yoga, dog-friendly, ayurvedic vegan kitchen (not even really sure what this means but I'm sure ayurvedics do), permaculture
Do We Convey Our Values?
With companies like Airbnb in the crosshairs of communities around the world for their role in facilitating (and failing to take responsibility for) toxic actors, what does your upstanding vacation rental business actually stand for? How are you distancing yourself from bad Airbnb energy?
Ideas: Choose local causes to support, share principles you work by, explain your role in local community
Is Our Style Full Of Personality?
Most travelers choose vacation rentals because they want aspirational flavor not a generic space to sleep.
Ideas: Share your origin story how you came to be the host, reveal your "The Dream Team" of hosts, explain the influence of your location on the home
Are We Professional?
These days, booking a vacation rental is a crapshoot. Travelers want to know you running an actual business and treating this seriously.
Ideas: Proudly share milestones, badges of approval, press, and truly thoughtful FAQs, covid19 protocol front and center
Finca Victoria for me is the embodiment of Limited Edition: the creation of something unique that is not replicable -- that does not scale past what you choose.
I'd like to encourage anyone to jump in and share any other ideas from this magnificent model of hospitality!