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From Phocuswright's STR study Through The Roof, 87% of travelers agreed or strongly agreed that they actively seek out properties with an interesting look and feel. "Character" was not a make it or break it moment of the conversion -- but definitely a big appeal. Character is where a huge new wave of vacation rental entrepreneurs are investing: tree houses, tents, themed homes...etc. So I wanted to start a...

My mother is a brain scientist who has earned an incredible array of accolades over the last few decades. Becoming a scientist wasn't common for women in her generation so (with the help of great mentors) she chose to blaze her own trail. My father was a shopkeeper whose family business served as a keystone to the community of Princeton, New Jersey his entire adult life (he has since retired and the shop...

Most great stories have contrasts: people/characters, opinions, places, emotions, really anything that is different from something else in juxtaposition or close association. Contrasts move the story along, add flavor, and yes! When you use contrasts, people are doubly likely to resonate with your story! Stories without contrasts lack texture and feel just kinda beige. When you're in the process of formulating...