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Note: Thanks to
ToonTownRob for posting this mini-revelation about the power of starting your email responses with a twist. It inspired this week's Motivation (and I decided to record it in podcast form too below).
Listing sites like Airbnb and Vrbo rank as the top pound-for-pound allocation of your time to generate inquiries. All the various listing sites...
ToonTownRob for posting this mini-revelation about the power of starting your email responses with a twist. It inspired this week's Motivation (and I decided to record it in podcast form too below).Listing sites like Airbnb and Vrbo rank as the top pound-for-pound allocation of your time to generate inquiries. All the various listing sites...
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Latest reply by - Sallie
#3 from the Guest point of view.
We wanted to rent a dog-friendly house in a specific beach community for three...
Over the years I've watched the vacation rental industry become very corporate...
From private equity in suits to property management companies scaling and going public to regulatory battles with lawmakers driven by billion dollar behemoths, to simple pursuits for standardization overriding the soul...
Does becoming corporate just kinda come with the territory of a cottage industry going mainstream?
Or for...
From private equity in suits to property management companies scaling and going public to regulatory battles with lawmakers driven by billion dollar behemoths, to simple pursuits for standardization overriding the soul...
Does becoming corporate just kinda come with the territory of a cottage industry going mainstream?
Or for...
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Latest reply by - ROster
Our property was in a small beach village on the Pacific Coast of Mexico. My hosting philosophy was our guests were under our care and protection. I wanted them to feel seen, respected, appreciated, delighted and taken care of.
Before Arrival
Despite dreading talking on the...
Last week I visited @Tarkan and Julia in Istanbul, Turkey and WOW what a gigantic bustling historic crossroads of world history (if you haven't consider planning a visit -- Turkish Airlines is amazing and Julia and Tarkan's properties rock).
For dinner one evening my best friend Adam and I booked our maiden meal on Eat With, which is basically like a listing site for home-cooks. In short, home...
For dinner one evening my best friend Adam and I booked our maiden meal on Eat With, which is basically like a listing site for home-cooks. In short, home...
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Latest reply by - DMartinez
Not exactly the in-the-home experience, it's still quite something if you can attend an Outstanding in the Field gustatory extravaganza! We lucked out by NOT having our home booked when I discovered that the Santa Monica organization was hosting...
I'm currently in the process of purchasing the townhouse I have rented since moving to South Beach, Miami in 2020.
Back then, I wrote this article about moving to the epicenter of the pandemic and I should really write an update soon.
But purchasing this townhouse is lowkey a pretty big deal for me personally:
My first home: decades of entrepreneurship and carving my path capitalized!
But it's also...
Back then, I wrote this article about moving to the epicenter of the pandemic and I should really write an update soon.
But purchasing this townhouse is lowkey a pretty big deal for me personally:
My first home: decades of entrepreneurship and carving my path capitalized!
But it's also...
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Latest reply by - Matt Landau
Being in an industry and profiting from it (not a bad thing) does not mean that one does or has to wear blinders...
After we completed our first gang intervention in Panama, we did an exercise in creative destruction where we smashed our business model on the floor (metaphorically) into a bunch of tiny pieces.
There was something cathartic about creatively destroying version 1.0 that had worked well enough despite being assembled haphazardly (we didn't know what we were doing)!
When you creatively destroy...
There was something cathartic about creatively destroying version 1.0 that had worked well enough despite being assembled haphazardly (we didn't know what we were doing)!
When you creatively destroy...
From Phocuswright's STR study Through The Roof, 87% of travelers agreed or strongly agreed that they actively seek out properties with an interesting look and feel. "Character" was not a make it or break it moment of the conversion -- but definitely a big appeal.
Character is where a huge new wave of vacation rental entrepreneurs are investing: tree houses, tents, themed homes...etc.
So I wanted to start...
Character is where a huge new wave of vacation rental entrepreneurs are investing: tree houses, tents, themed homes...etc.
So I wanted to start...
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Latest reply by
- Matt Landau
I love this thread!
I have two blogposts that I share with homeowners during the setup process about "Thinking Local" and "Thinking Like a Local."
https://www.riverhomes.com/blog/property-management-expertise/home-setup-think-local-part-1...
Challenge: Creativity is like a muscle. The more you exercise it, the more it strengthens your story and your vision for the future. I'd like to challenge members to share one short story that moved them emotionally (reference the feelings wheel for inspiration) in the last few weeks. It can be short. Or long. Great or lame. The mere act of sharing your quick story is the creative act in and of...
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Latest reply by - SScurlock
When we started living in our vacation house in Mexico for six months a year, I never suspected our dog would open the door to our becoming a part of our village. This is one of many of his stories...
Back in 2009, with the listing sites (and our category in general) starting to gain momentum, the members of this community and myself predicted that "listing site independence" (ie. marketing diversification for vacation rental pros) would be the north star to follow. In the years that followed, plenty of direct booking movements spawned and a legitimate trend was formed.
The theory of "Limited...
The theory of "Limited...
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Latest reply by - StacyW
We are reading the book as a company and have our first meeting this Friday to discuss the first 8 Chapters! We will discuss what it means to deliver Unreasonable Hospitality at every level of our business. We are also doing a complete...
I am at it again - after moving from Nashville where I ran the local Advocacy group for over 5 years, I am started efforts in my new hometown (Cocoa Beach, Florida). This is a MUCH smaller area than Nashville so I am working with a lot less resources (ie Airbnb and Vrbo...
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Latest reply by - MeganM
Did you see my post on this other thread? Take a look, especially at the articles I linked to.
Thanks, Rob. I hadn't seen your post. I did already have a link to the UCF article but since it was pre-COVID was trying to find something more current.
This thread is for the general discussion of the Article Contrarian Perspective: Is there a VR Industry Bubble?.
If you're a vacation rental nerd like me, you probably follow every media site, blog (like VRMB!), Facebook group, etc. just to glean what you can about...
If you're a vacation rental nerd like me, you probably follow every media site, blog (like VRMB!), Facebook group, etc. just to glean what you can about...
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Latest reply by
- Matt Landau
I wanted to revisit this discussion as it appears to me that we have definitely "burst" or at least is not thriving like the post-pandemic boom and has returned to pre-pandemic numbers.
I know everyone has strong feelings on "airbnbust" but aren't we just experiencing the ebb and...
One of the big shifts I've made over the last year is in recognizing creativity is THE muscle all homerunners need to start exercising more consistently and pronto -- said another way, it is the LACK of outside-the-box thinking that gets even the most innovative companies stuck in their old/comfortable ways and in some cases sunk.
Side Note: I've become so enamored with creative pursuits that I have begun to...
Side Note: I've become so enamored with creative pursuits that I have begun to...
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Latest reply by - JPrugh
For several years I worked with a printer for big jobs as well as small jobs. He was easy to work with, reliable, and his pricing was...
How do you consider whether you want lots of little improvements or one much bigger change? Is it possible to both simultaneously? Does it depend on the particular phase of growth?
Years ago
ROster introduced his formula for continual improvement and many members have shared examples of this thinking in all aspects of the business (and life). The gist? Continual improvement always.
If you are on...
Years ago
ROster introduced his formula for continual improvement and many members have shared examples of this thinking in all aspects of the business (and life). The gist? Continual improvement always. If you are on...
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Latest reply by
- ToonTownRob
If I could challenge this idea...I think inherent to the big changes is the understanding that there is no going back. For me, it's less of a flexibility in that sense. And more of an agility to move in lots of new directions (as opposed to feeling confined).
This hits...
I wanted to start a discussion on this topic because teams are the piece of the puzzle that make everything tick ... however due to a convergence of forces, teams are distanced physically and subtly/mentally in new ways (most enabled by tech).
If our business' health is directly correlated to the strength of our relationships within our teams....how do we correct this course?
Doing things face-to-face...
If our business' health is directly correlated to the strength of our relationships within our teams....how do we correct this course?
Doing things face-to-face...
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Latest reply by - Will Franco
Another way to strengthen team relationships is by emphasizing purpose. If you can draw a line between one's contribution and the bigger picture (happy/loyal guests) you've strengthened a business.
When I am able to communicate to a subcontractor how their project(s) contribute to the...
Lots of air quotes in the title of this thread -- because the definitions of all these things are blurry.
Have you heard about my home state of Florida's "Live Local Act," which aims to help combat the lack of affordable housing by incentivizing new construction through tax breaks?
The Live Local Act allows developers to get around height and density restrictions like those in historic areas.
Such as my...
Have you heard about my home state of Florida's "Live Local Act," which aims to help combat the lack of affordable housing by incentivizing new construction through tax breaks?
The Live Local Act allows developers to get around height and density restrictions like those in historic areas.
Such as my...
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Latest reply by - Dana
It's important to address the affordable housing issue with practical solutions, and that may look like reevaluating our zoning codes to allow for more dense builds. While many individuals express a desire to address the affordable...
This week in a NYT travel article I learned the word Flâneur. Here's some of my fav quotes:
A flâneur is an idle stroller who wanders aimlessly and lets 'accident' be their guide: one of the best ways to explore a destination is not with goals or itineraries but by following your senses
To walk a city led by your senses rather than a destination is to awaken to the city and, possibly, to yourself...
A flâneur is an idle stroller who wanders aimlessly and lets 'accident' be their guide: one of the best ways to explore a destination is not with goals or itineraries but by following your senses
To walk a city led by your senses rather than a destination is to awaken to the city and, possibly, to yourself...
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Latest reply by - davidliedl
We definitely introduce guests to one another, at our weekly pizza party where guests get to meet up and we all make pizza together (not this year of course) - taking it in turns to roll out the dough, top it with ingredients, cook it...
I have been deep in Ai reading for the last few months. The unknowns are overwhelmingly agreed (few could have fathomed what big disruptions like the steam engine or the internet would bring).
It's the speed of the onset of these unknowns that's most radical. Other disruptions took place slowly and steadily by comparison. This morning I read about a professor's Ai detector falsely accusing a student of...
It's the speed of the onset of these unknowns that's most radical. Other disruptions took place slowly and steadily by comparison. This morning I read about a professor's Ai detector falsely accusing a student of...
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Latest reply by
- DMartinez
Something to consider if using AI for blogs and/or other marketing purposes. They scrape data from copyrighted...
Last week marked the end of our third round of Keystone Retreats, which are small-group learning experiences for short term rental professionals (new but still ugly website here) and I’d like to share one of my favorite takeaways.
"No Matter What Happens, You Can Always Pick Up And Move To France"
We hosted this particular retreat at Spring Lakes Ranch which used to be a drug rehab facility.
When...
"No Matter What Happens, You Can Always Pick Up And Move To France"
We hosted this particular retreat at Spring Lakes Ranch which used to be a drug rehab facility.
When...
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Latest reply by
- DMartinez
Ever since @Heather's first conference I had a great desire to attend a vacation rental focused event/conference. I would have made it there were it not for life interfering. My goal then and...
Setting and meeting a guest's expectations is an essential factor in any hospitality marketing campaign. After all, if you don't set and meet expectations (no matter how spiffy your direct booking funnel) there's no repeat or referral stays.
And I don't think I've ever come across a question that sets the tone for the booking and stay process quite as well as the following:
"What's the purpose of your...
And I don't think I've ever come across a question that sets the tone for the booking and stay process quite as well as the following:
"What's the purpose of your...
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Latest reply by - RichardC
We tend to direct guests to our FAQ’s page and a link to our home page, but we follow up with the comment. If you can’t find what you’re looking for please get in touch...
Chances are, you aren't getting enough distance from your business.
The upside to being in the trenches is the personal payoff (the 5-star review, sense of purpose, an especially great paycheck). The risk is fatigue. Fatigue + control freaks = a dangerously unstable operation. ESPECIALLY unstable in a hospitality environment that depends on human connection.
ACTION: Take vacation in order to make...
The upside to being in the trenches is the personal payoff (the 5-star review, sense of purpose, an especially great paycheck). The risk is fatigue. Fatigue + control freaks = a dangerously unstable operation. ESPECIALLY unstable in a hospitality environment that depends on human connection.
ACTION: Take vacation in order to make...
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Latest reply by
- SScurlock
I have taken your advice and trained one of my sons that also lives on the farm on running my short-term rental business. I am going on a cruise in May and Dan, my husband, insisted I block off that week, just in case major something should happen (he is not going on the cruise). I think...
**UPDATED**
If you do one thing thing this year, double down on your hospitality brand.
Your hospitality brand is your unique style of taking care of guests (both internally with your team and outwardly with guests) and it's the single most valuable asset *fully in your control* that deserves attention, resources, and in some cases serious course corrections. Remember, Quality Branded IP stands the...
If you do one thing thing this year, double down on your hospitality brand.
Your hospitality brand is your unique style of taking care of guests (both internally with your team and outwardly with guests) and it's the single most valuable asset *fully in your control* that deserves attention, resources, and in some cases serious course corrections. Remember, Quality Branded IP stands the...
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Latest reply by
- Matt Landau
I guess my issue with branding is that it feels like a marshmallow. It's a little hard to get a real concept of, and I can't quite put a finger on something concrete. And then how do you express it? Develop a set of words that are used...
A robust all-in-one PMS solution doesn't really exist for smaller operators. But new tools are popping up with some innovative alternatives. This is an excerpt from VRMB's 2023 Trends Report: The Roadmap.
For years I’ve referred to those who don’t view STR hospitality as a business (but rather a hobby or side gig) as “Lifestylists.” Lifestylists typically hold down separate jobs, rent...
For years I’ve referred to those who don’t view STR hospitality as a business (but rather a hobby or side gig) as “Lifestylists.” Lifestylists typically hold down separate jobs, rent...
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Latest reply by - Terry
Hi Terri,
Maybe I'm misinterpreting what you're saying...but I'm pretty sure I'm one of these 'lifestyle' operators. I own a small portfolio of homes and manage them myself. I am not intimidated by tech at all! Have spent way too much time on...
Limited edition management recommends emphasizing your one-of-a-kind virtues -- family owned/operated, locally based/headquartered, and specialized in a property type or location -- to create a moat of defense from competing vacation rental offerings. Some activities DO scale (and can be automated or done en mass). But I keep coming back to the word "Unscalable" as not just a good thing...
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Latest reply by
- davidliedl
Thanks for asking @davidliedl
Here is a link to the housekeeping checklist (scroll down to the bottom): https://community.vrmb.com/threads/ep109-the-trickiest-challenges-of-vacation-rental-housekeeping-and-how-to-solve-some-of-them.6896/
Thank you!
In January, we started the discussion Encouraging Conferences for 2022 and so many community members chimed in.
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When Bob Iger and Disney faced the looming disruption that streaming platforms caused to the conventional world of TV and film, they went on a buying spree picking up famous brands such as ESPN, Pixar, Marvel, Lukas Films Star Wars…etc. Why? They believed that no matter the disruptions to...
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When Bob Iger and Disney faced the looming disruption that streaming platforms caused to the conventional world of TV and film, they went on a buying spree picking up famous brands such as ESPN, Pixar, Marvel, Lukas Films Star Wars…etc. Why? They believed that no matter the disruptions to...
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Latest reply by
- StacyW
For me, it was my first time out of the State of Hawaii since 2019 and it was so great to be with my peers in the vacation rental industry and continue to learn about all of the technology that can be...
Once you've come to grips with the fact that few employees will likely ever have the same level of passion or commitment that you do, you turn to the next best thing:
"How can I best incentivize them to reach their full potential and KEEP them at my business?"
I wanted to start a thread of some great ideas I've learned in the last few weeks of attending conferences, with the hope that YOU can jump in and...
"How can I best incentivize them to reach their full potential and KEEP them at my business?"
I wanted to start a thread of some great ideas I've learned in the last few weeks of attending conferences, with the hope that YOU can jump in and...
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Latest reply by - MPerkins
We profit share with everyone in the office and offer holiday bonuses, great health benefits, sick and vacation time and all the usual good stuff PLUS, Christmas Eve and New Year's Eve are always half days but paid...
At 10:05 of our latest Unlocked interview with Jeremy Gall, we talk about Brittany Blackman and her deep passion for vacation rental hospitality.
I go on to share how
MikeH saw Brittany's "passion" as a downright game-changer.
'"They' can't compete with that!" Mike says.
The “they” in Mike’s sentiment is intentionally vague — it can apply to whoever you may...
I go on to share how
MikeH saw Brittany's "passion" as a downright game-changer.'"They' can't compete with that!" Mike says.
The “they” in Mike’s sentiment is intentionally vague — it can apply to whoever you may...
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Latest reply by - AFirmani
We just put together our 5th VR and then I saw this post (I do not know why they do not come to my email but that goodness I found it here)! And it really got me thinking. In setting this one up - what did we include that...
After running my vacation rental business for 7 years, I burned out.
The fun, excitement, and focus from my "start-up" days had faded.
I was no longer passionate about the hospitality, which we always considered our greatest virtue.
And after coming to grips with that fact, I sold the business.
Part of me attributed the "burn out" to simply working 24/7 for 7 years. Gene Marks, author of The Small Business...
The fun, excitement, and focus from my "start-up" days had faded.
I was no longer passionate about the hospitality, which we always considered our greatest virtue.
And after coming to grips with that fact, I sold the business.
Part of me attributed the "burn out" to simply working 24/7 for 7 years. Gene Marks, author of The Small Business...
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Latest reply by
- ROster
Rick, sometimes good enough is good enough. Please don't pressure yourself to do more. We know you strive for excellence, and would never coast. Give yourself...
I am currently visiting @Godfrey in Sun Valley, Idaho where the supply of vacation rental properties is so limited (and the demand for this destination so great) that property owners and managers need to be extra intentional about how they spend their time. To a degree, I think this focus is increasingly playing out across the world.
Every activity falls somewhere on the profit spectrum, but which...
Every activity falls somewhere on the profit spectrum, but which...
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Latest reply by - Catherine
Here's a full interview so you can understand better:
Thanks, as always, Matt! 👌
Hey @EBadia -- what do you think about the word “boutique” to describe what makes vacation rental companies great? Used in all of our marketing materials and in our day-to-day, could "boutique" successfully convey what makes vacation rental companies great in ways that other words (we've come up with) can not?
Side Note: For those of you who haven't listened, Evelyn and I are on a mission to...
Side Note: For those of you who haven't listened, Evelyn and I are on a mission to...
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Latest reply by - Debi
I added the word "boutique" to my listing title on Airbnb when this thread first came out. My summer is filled. However, Airbnb has recently ELIMINATED titles in their listing search. I...
Content idea time!
IDEA: We're all familiar with the press pieces featuring THE TOP {insert adjective} VACATION RENTALS IN {insert destination}.
There are plenty of variations but for the sake of this post I'm referring to these pieces as "Top X." And typically, the author has little to no subject matter expertise. Sometimes companies being mentioned in the article are paying to be featured!
But these...
IDEA: We're all familiar with the press pieces featuring THE TOP {insert adjective} VACATION RENTALS IN {insert destination}.
There are plenty of variations but for the sake of this post I'm referring to these pieces as "Top X." And typically, the author has little to no subject matter expertise. Sometimes companies being mentioned in the article are paying to be featured!
But these...
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Latest reply by - KarenB
You were asking "where to publish" a Top "XYZ" article... We are in the middle of writing one right now.... We are including some of our favorite competitors and also an AirBnB,, which I didn't think of, until Matt suggested it...
This week's podcast interview features Graham Donoghue of Sykes Cottages which is the largest profitable vacation rental manager that I am aware of in the world. If you haven't listened to the episode, I would encourage you to do so here:
Graham references "the House Model" a few times and I asked him if I could share the diagram with our community. It is quite simply one...
Graham references "the House Model" a few times and I asked him if I could share the diagram with our community. It is quite simply one...
IDEA: Any vacation rental property can be made more “limited edition” with the introduction of a landmark feature: a structural, decorative, or recreational aspect of the home’s offering that is unique (in your competitive set), photogenic (for promotional purposes), and perhaps most importantly enjoyable for new and repeat guests...
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Latest reply by
- Matt Landau
Came across this Airbnb with a big swing front and center...
Welcome to VRMB!
I’m Matt Landau, the founder of this forum. It was created in 2016 when a group of us wanted a safe space to discuss our growing STR businesses.
Today, you can join our community of 1,000+ creative, thoughtful, and generous members who believe in a better future.
Upcoming Retreats
Here Goes Nothin' retreats mimic the regenerative laws of nature to help business leaders pause, reflect on what really matters, and discover their next big breakthrough. Our next retreats are May 2-6 and May 6-10 at the famed Imiloa Institute in Dominical, Costa Rica.
Simply reach out to [email protected] with a bit about your current goals to learn more...