• Vacation rentals can be life-changing. But due to a surge in popularity, the requirements of the job are more challenging than ever. VRMB Communities is a private forum that helps thoughtful owners & managers automate and delegate tasks, so you can focus on the activities that win loyalty and direct bookings. Preview Private Forum Here

marketing

  1. Matt Landau

    How Vacation Rental Hospitality Made My World Larger

    @Sallie Mitchell, formerly of Casa Mar Azul vacation rental in San Pancho, Mexico knows what it's like to plan for a dream, live with the realities of that dream, and ultimately exit the dream in a positive fashion. Onwards to the next chapter. In this episode Sallie and Matt explore the idea...
  2. Matt Landau

    Midweek Motivation What's the ROI of your mother?

    IDEA Some marketing activities -- like listing sites and email newsletters -- are common. But other activities that generate equal (if not BETTER) results are far less obvious. I spent the last week with over 500 vacation rental virtuosos at the Streamline Summit in Scottsdale, AZ. And one of...
  3. Matt Landau

    Midweek Motivation You Gotta Tell 'em, Tell 'em, and Tell 'em Again

    Disclaimer: This may sound stupid simple but it really works. I recommend you try. IDEA To solve a fellow VRMB Community member's very important messaging question, we recently spent $700 for one hour with a copywriting consultant. Yes, this is a huge amount of money. But I had been following...
  4. Matt Landau

    Midweek Motivation "Build your business as if you'll own it forever, but could sell it tomorrow"

    Only after publishing this week's Unlocked Interview with Eric Broughton of InhabitIQ -- who is buying up various property management software companies -- have I (finally) come to (fully) understand the (irreversible) way our cottage industry is evolving: Starts out fragmented = large number...
  5. Matt Landau

    Midweek Motivation Don't Sell. Storytell!

    I was out to dinner at Marcus Samuelsson's restaurant Red Rooster last week. (Yes, the same restaurant that was featured in "10 Oxtails.") Trying to decide on an adult beverage. When the waitress suggested a wine I had never heard of before. "So two sisters, separated at birth, one raised in...
  6. Craig

    The Professional Vacation Rental by Craig Reid 1.0

    This book is designed to help you through all the stages of vacation rental ownership, from buying the right property, to setting up your property for rental then the process of managing your vacation rental to achieve success. Technology is moving at such a fast pace that by the time you are...
  7. Matt Landau

    Midweek Motivation Profit Center Logic

    With shrinking margins becoming a real concern (it seems like every new service takes a piece of the pie) owners and managers can compensate by either increasing profit or decreasing costs. This post is about decreasing costs in the form of a "profit center" -- a strategic way to leverage...
  8. Matt Landau

    Midweek Motivation Unconstrained Demand

    This week's tip is inspired by our interview with @ambercarpenter of DemandIQ (full interview below). It is aimed at anyone who has a website and a basic property management software. "Unconstrained demand" is the traveler demand for your vacation rental property(s) without the constraints of...
  9. Matt Landau

    Midweek Motivation What Unconventional Metrics Could We Measure?

    Our special industry deserves it's own special metrics (and vocabulary). “We cannot improve what we cannot measure," is a popular small business mantra because it gives everyone on the team common metrics or benchmarks to measure. Occupancy, revenue per property, profit per property…etc...
  10. Matt Landau

    The Ultimate Recipe for Building a Vacation Rental Lifestyle Brand ft. Bob Garner

    @BobG and his husband, Ian, have built their Casal dei Fichi into a powerhouse of repeat bookings, positive environmental action and the profitability needed to achieve a fun, balanced lifestyle. In this episode Matt and Bob dig into the how's and why's, and explore a 'two loops model' for...
  11. Matt Landau

    Midweek Motivation 6 Ways To Emanate "Lifestyle Brand" Vibes

    I use the term "lifestyle brand" to describe a vacation rental business whose marketing leads not with the property, but the vibes (or lifestyle) guests experience when staying there. You can immediately feel a lifestyle vacation rental brand when you come in contact with it. For instance...
  12. Matt Landau

    Midweek Motivation It Will Change Your Life

    Have you ever discovered a food or artist or product or service or website that changed your life? Something you tried and then pretty much can't ever go back? For me, here are some recent ones: Breville espresso machine (I may not ever again pay $5 for an espresso) Inflatable exercise ball...
Top