limited edition

  1. Matt Landau

    Big Ideas What Happens In A Falling Tide?

    They say a rising tide lifts all ships. But what happens in a falling tide? Note: This is a question I have set out to research for my presentation at VRWS in Portugal by @Antonio in September (who's coming?! I will be recording a private version of this presentation for community members)...
  2. Matt Landau

    Big Ideas How To Settle On A Great Names

    Good property names stand out and inspire. Even cooler, good property names drive repeat and referral bookings! But bad property names disappear from our memories the moment we depart. Settling on great property names is tricky. I am recently going through this process with @MeganM about her...
  3. Matt Landau

    How to stand out in a crowd

    As a follow-up to the popular discussion 8 Deep Adjustments To Your Listings, in this week's podcast featuring @Heather we talk about what is simultaneously the biggest challenge AND the biggest differentiator (when you solve it) for independent vacation rental marketers: standing out in a...
  4. Matt Landau

    Big Ideas Limited Edition marketing for the win!

    This week’s discussion all about niche marketing ideas comes directly from the golf course! @CJ sent me the following photo of a vacation rental owner who scatters golf balls with contact information around the backyard of his golf course-front vacation home in Georgia. This is a cheap...
  5. Matt Landau

    Big Ideas Putting A Fun Twist On Negativity

    Sarah Bradford (of Sarah & Tim fame) recently shared with me I Illustrated National Parks In America Based On Their Worst Review And I Hope They Will Make You Laugh. I've posted a few of my faves below but be sure to read the full post for maximum giggles. It made me wonder who (if anyone in...
  6. Matt Landau

    The Difference Between Selling and Championing

    What do Japanese whiskey, oysters at a hardware store, and limited edition basketball jerseys have in common? We'll get to that in a moment... This week I had the chance to see many of you (@Megan C @MichelleR @Matthew @BrianO @BlakeM @AndyM @Nars @StacyW @GregoryF) at the NWVRP Conference in...
  7. Matt Landau

    Big Ideas Share Your Favorite Unscalable Activities

    Limited edition branding recommends emphasizing your one-of-a-kind virtues -- family owned/operated, locally based/headquartered, and specialized in a property type or location -- to create a moat of defense from competing vacation rental offerings. Some activities DO scale (and can be automated...
  8. Matt Landau

    Big Ideas My Lesson Learned from $795/hr Copywriter

    From last week's discussion about marketing the word "boutique" (which has evolved like a beautiful living document 🌱) I was inspired to share a lesson I learned from a $795/hour copywriter. Tell ‘Em What You’re Going To Tell ‘Em Next, Tell ‘Em Next, Tell ‘Em What You Told ‘Em OK so this isn't...
  9. Matt Landau

    Big Ideas Vacation Rental Trends for 2022

    Hello community members, I'm sharing with you my big trend for independent owners and managers in 2022, along with links to all mentioned resources below. Please use the thread below to share any trends you believe are worth doubling down on... Resources Mentioned: Vacasa has gone public...
  10. Matt Landau

    Big Ideas The Undeniable Power of Fresh Local Coffee

    Upon just visiting @Debi @MichelleR @Megan C @Matthew and @BrianO in Oregon, I have settled on fresh local coffee as one of the lowest-hanging Limited Edition welcome gifts you can invest in. Consider approaching a local coffee shop about a partnership for the following reasons: Function: More...
  11. Matt Landau

    Industry Called Home

    Dearest Community Members, I am pleased to share with you our latest workshop, which is all about the shift that's taking place in our industry: operations -- once considered the big differentiator -- is now merely a baseline atop which sits a new layer of strategic differentiation. The good...
  12. Matt Landau

    Theory of Limited Edition

    Executive Summary: The Theory of Limited Edition is an 8-part marketing checklist that was inspired by the world of collector's items and antiques. When implemented, the Theory of Limited Edition can help any vacation rental professional build a one-of-a-kind moat around their business. This...
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