• Vacation rentals can be life-changing. But due to a surge in popularity, the requirements of the job are more challenging than ever. VRMB Communities is a private forum that helps thoughtful owners & managers automate and delegate tasks, so you can focus on the activities that win loyalty and direct bookings. Preview Private Forum Here

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  1. Matt Landau

    Midweek Motivation Exercise Vacation Rental Trends for 2022

    Hello community members, I'm sharing with you my big trend for independent owners and managers in 2022, along with links to all mentioned resources below. Please use the thread below to share any trends you believe are worth doubling down on... Resources Mentioned: Vacasa has gone public...
  2. Matt Landau

    Midweek Motivation Exercise The Undeniable Power of Fresh Local Coffee

    Upon just visiting @Debi @MichelleR @Megan C @Matthew and @BrianO in Oregon, I have settled on fresh local coffee as one of the lowest-hanging Limited Edition welcome gifts you can invest in. Consider approaching a local coffee shop about a partnership for the following reasons: Function: More...
  3. Matt Landau

    Industry Called Home

    Dearest Community Members, I am pleased to share with you our latest workshop, which is all about the shift that's taking place in our industry: operations -- once considered the big differentiator -- is now merely a baseline atop which sits a new layer of strategic differentiation. The good...
  4. Matt Landau

    Theory of Limited Edition

    Executive Summary: The Theory of Limited Edition is an 8-part marketing checklist that was inspired by the world of collector's items and antiques. When implemented, the Theory of Limited Edition can help any vacation rental professional build a one-of-a-kind moat around their business. This...
  5. Matt Landau

    Midweek Motivation Exercise You Gotta Tell 'em, Tell 'em, and Tell 'em Again

    Disclaimer: This may sound stupid simple but it really works. I recommend you try. IDEA To solve a fellow VRMB Community member's very important messaging question, we recently spent $700 for one hour with a copywriting consultant. Yes, this is a huge amount of money. But I had been following...
  6. Matt Landau

    Midweek Motivation Exercise "Build your business as if you'll own it forever, but could sell it tomorrow"

    Only after publishing this week's Unlocked Interview with Eric Broughton of InhabitIQ -- who is buying up various property management software companies -- have I (finally) come to (fully) understand the (irreversible) way our cottage industry is evolving: Starts out fragmented = large number...
  7. Matt Landau

    Midweek Motivation Exercise What Do These Businesses Have In Common?

    I’ve always been inspired by small business owners. Specifically, those who have used small business to create a lifestyle that fulfills. Cajun Claws, for instance. A small crawfish restaurant in Abbeville, Louisiana, which seats a total of about 30 tables per evening. After waiting in line for...
  8. Matt Landau

    Midweek Motivation Exercise Don't Sell. Storytell!

    I was out to dinner at Marcus Samuelsson's restaurant Red Rooster last week. (Yes, the same restaurant that was featured in "10 Oxtails.") Trying to decide on an adult beverage. When the waitress suggested a wine I had never heard of before. "So two sisters, separated at birth, one raised in...
  9. Matt Landau

    Midweek Motivation Exercise 3 Steps To Unlocking Niches: The Next Wave in Vacation Rentals

    Niches are the next big thing in vacation rentals. They are the essence of Theory of Limited Edition: that if you do the things only/inimitably YOU, that no bigger/richer company can ever compete. Special interest and geographic niches possess significant profit: they are not scalable: and...
  10. Matt Landau

    Midweek Motivation Exercise P.S. 10 Oxtails

    IDEA: This past week I had dinner at Red Rooster in Miami: the chef Marcus Samuelsson (from tv show Chopped) channels his Ethiopian roots, making for a most remarkable blend of spice and flavor (said in my best food critic voice). The waitress seated us and before getting our drinks pointed out...
  11. Matt Landau

    Midweek Motivation Exercise ENOUGH!

    What is "enough" for your vacation rental business? In this short thread, I'll argue why your ability to answer that question is synonymous with your keys to the vacation rental kingdom. (And oppositely why, if you can't give an answer, you're missing out on perhaps our industry's greatest...
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