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- Efficiency Manager, VRMB
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Thank you for taking the time to provide your input.
Note: The results of this poll will be featured in the VRMB newsletter. Sign up here.
**UPDATED**
If you do one thing thing this year, double down on your hospitality brand.
Your hospitality brand is your unique style of taking care of guests (both internally with your team and outwardly with guests) and it's the single most valuable asset *fully in your control* that deserves attention, resources, and in some cases serious course corrections. Remember, Quality Branded IP stands the...
If you do one thing thing this year, double down on your hospitality brand.
Your hospitality brand is your unique style of taking care of guests (both internally with your team and outwardly with guests) and it's the single most valuable asset *fully in your control* that deserves attention, resources, and in some cases serious course corrections. Remember, Quality Branded IP stands the...
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Latest reply by - Matt Landau
I guess my issue with branding is that it feels like a marshmallow. It's a little hard to get a real concept of, and I can't quite put a finger on something concrete. And then how do you express it? Develop a set of words that are used repeatedly to portray a concept? Offer...
In this special episode, Christina Thoreson takes us through the complicated reality of selling a business she'd built from the ground up to a big industry name.
Wondering if you might sell one day or what happens in the aftermath? Or just contemplating big changes in life? This episode is for you.
This is also the final episode of the Unlocked Podcast in its current form...
In this episode, we're thrilled to have Vina Rathbone-Falvey, a market research expert, joining us. Throughout the season, we've been exploring ways to quantify the challenging questions surrounding public sentiment and community feelings towards vacation rental regulations for our scorecard.
Vina guides us through the power of market research and polling in understanding...
A robust all-in-one PMS solution doesn't really exist for smaller operators. But new tools are popping up with some innovative alternatives. This is an excerpt from VRMB's 2023 Trends Report: The Roadmap.
For years I’ve referred to those who don’t view STR hospitality as a business (but rather a hobby or side gig) as “Lifestylists.” Lifestylists typically hold down separate jobs, rent...
For years I’ve referred to those who don’t view STR hospitality as a business (but rather a hobby or side gig) as “Lifestylists.” Lifestylists typically hold down separate jobs, rent...
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Latest reply by - Terry
Hi Terri,
Maybe I'm misinterpreting what you're saying...but I'm pretty sure I'm one of these 'lifestyle' operators. I own a small portfolio...
In this episode we sit down with Lino Maldonado, the CEO of BeHome247, to discuss where the industry is headed in 2023. Lino also offers advice on how to navigate the changing landscape of life and capitalize on new opportunities.
This episode is brought you by PointCentral: https://www.pointcentral.com/vrmb/ the leaders in smart home automation, and Breezeway...
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Latest reply by
- Terry
Great podcast.
Takeaways:
18:00 minute mark > Do way more in the PMS which I have been saying since...
In this episode we dive into the world of advocacy technology and how it’s being used to prevent bans and improve regulations. Our guest is Nils Erik Mattisson, the CEO and co-founder of Minut, a company that specializes in noise...
In this episode, we take a look at big leaps, both personal and professional with @alexhusner -- as the newly appointed Chief Marketing Officer at Casago and co-host of the popular podcast, "Alex and Annie," Alex's personal brand has flourished alongside her success in the industry. Join us as we gain insight into her journey and strategies for achieving your own...
- Founder, VRMB
In my endless pursuit for limited edition (full workshop here if you haven't watched it) I am starting to assemble chunks of a "how to" process that we can say to new STR operators "here's a good start."
But seeing as though Limited Edition is so personal and unique and IRREPLICABLE lol the process of creating universal rules is difficult!
Inspired by @CJ who pointed out to me recently the...
But seeing as though Limited Edition is so personal and unique and IRREPLICABLE lol the process of creating universal rules is difficult!
Inspired by @CJ who pointed out to me recently the...
Limited edition management recommends emphasizing your one-of-a-kind virtues -- family owned/operated, locally based/headquartered, and specialized in a property type or location -- to create a moat of defense from competing vacation rental offerings. Some activities DO scale (and can be automated or done en mass). But I keep coming back to the word "Unscalable" as not just a good thing...
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Latest reply by - davidliedl
Thanks for asking @davidliedl
Here is a link to the housekeeping checklist (scroll down to the bottom)...
Happy 2023, listeners! This week we're letting Matt Landau's Unlocked podcast takeover our channel and share an interivew with Matt Durrette of Cozi Vacation Rentals. Matt is emblematic of the kind of Homerunner that the Unlocked podcast loves talking to, but he's also been thrown into one of the fastest moving advocacy situations in the country and we think his takeaaways...
Matt @Durrette is emblematic of the kind of Homerunner that is positioned to be the biggest winner as our industry evolves. In this episode we'll talk limited edition positioning in the growth to 300 properties, entrepreneurial operating systems and and advocacy in the latest Texas battlegrounds. Also featuring @EmilyRead
This episode is brought you by...
KarenHunt 's pre-vacation rental career included selling everything from candy and rice to Ben and Jerry's ice cream to Francis Ford Coppola and a whole lot of wine. Now she's running a lifestyle vacation rental business that is the perfect cap to a legendary career. In this episode she gives us perspective on sales, people, and goal setting that will be useful to...In this episode Michael Mori shares his expertise and insight as a vacation rental investor. His decision-making process and key criteria for evaluating potential markets will vastly improve our scorecard. Additionally, Michael provides valuable insights on the current state of the market and a key way of looking at community engagement for vacation rental success.
This...
Reviews (whether entered online or handwritten) are important in our industry because they provide validation (feedback loops that make sure you're on the right path) and purpose (that what you are doing really matters).
@Todd's thread a while back about how to make a housekeeper cry and @Rocio suggesting travelers write "love letters" to housekeeping (because they mean the world)...
@Todd's thread a while back about how to make a housekeeper cry and @Rocio suggesting travelers write "love letters" to housekeeping (because they mean the world)...
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Latest reply by - Andy McNulty
LOVE this Matt. Genuinely I do, I don't use CAPS often. I'm going to raise this on our management team...
In this episode, @BrianO discusses the impact of health on our teams and networks after a personal wake-up call. Tune in to hear his perspective on how to prioritize well-being and the well-being of your team in what is often a fast-paced work environment.
This episode is brought you by PointCentral: https://www.pointcentral.com/vrmb/ the leaders in smart home...
UPDATED December 8, 2022
A while back I posted a trend I was calling "The Falling Tide" -- the commentary from members on this metaphor is super insightful and as a result...
I have revised my metaphor: instead of a falling tide in 2023, I think of it a big shake-out.
A big shake-out comes when a wave of hype exceeds the realities of demand (in our case, guests looking for a reliable place...
A while back I posted a trend I was calling "The Falling Tide" -- the commentary from members on this metaphor is super insightful and as a result...
I have revised my metaphor: instead of a falling tide in 2023, I think of it a big shake-out.
A big shake-out comes when a wave of hype exceeds the realities of demand (in our case, guests looking for a reliable place...
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Latest reply by - JanS
HI @Matt Landau, I have definitely been noticing a falling tide in my own little micro-market and had been wondering if it was broader than that, so this...
In many ways, Sharon Walker is the ultimate Limited Edition vacation rental professional. She built a business from scratch with great care for guests and employees while raising a family. Now, with the freedom that business provides, she is heading up the statewide advocacy effort in Texas and blazing a trail for her industry fellows. In this episode, Matt explores what...
OLD BAY is a limited edition brand that we can emulate.
It is valuable, it is authentic, and it is niche!
What started as a family-owned, locally-headquartered, and specialized spice eventually got acquired in 1990 by McCormick Spice Company (adding to its portfolio alongside brands like Lawry’s, Simply Asia, Thai Kitchen, and Zatarain’s -- which should underscore the VALUE of any niche spice brand when...
It is valuable, it is authentic, and it is niche!
What started as a family-owned, locally-headquartered, and specialized spice eventually got acquired in 1990 by McCormick Spice Company (adding to its portfolio alongside brands like Lawry’s, Simply Asia, Thai Kitchen, and Zatarain’s -- which should underscore the VALUE of any niche spice brand when...
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Latest reply by - RuthM
I really love the quick "limited edition" backstory on the back of every box:
"Our unique blend of 18 herbs and spices was born in the Chesapeake Bay area in 1939. It has...
In this episode Matt and Nate Wysk of Point Central talk 'advocacy technology' and upcoming 2023 trends for the vacation rental industry.
This episode is brought to you by PointCentral: https://www.pointcentral.com/vrmb/ the leaders in smart home automation, and Breezeway, https://www.breezeway.io/vrmb the best in class property care and automations platform...
Welcome to the Homerunners Shorts, a curated series of family-owned, locally-based, specialized vacation rental experiences to spark your next adventure. All businesses featured are family-owned, locally-based, and specialized in a particular niche.
In this series, meet @LanceS @TimJohnson and the team from Seaside Vacations!
The waters around the island of Chincoteague Virginia...
This past week I visited Matt @Durrette who is often accidentally referred to as "Matt Cozi."
This is simultaneously not weird (COZI is the name of Matt’s property management company in Texas Hill Country) but also very weird seeing as though his last name is clearly stated Durrette and yet people continue call him Matt Cozi. (People like me continue to call him Matt COZI.)
Matt runs...
This is simultaneously not weird (COZI is the name of Matt’s property management company in Texas Hill Country) but also very weird seeing as though his last name is clearly stated Durrette and yet people continue call him Matt Cozi. (People like me continue to call him Matt COZI.)
Matt runs...
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Latest reply by - Jeff_I
My brain exploded when I read 27 pieces of tech! I think there is also some secret sauce in the Cozi equation with Matt. I've met a...
@Eddie Love used to work in credit analytics giving small business loans to military veterans. When he got let go because of the pandemic, he began to build his short term rental property into Mountain Mama Cabins in West Virginia. The protagonist is a young man who is thoughtful beyond his years: part of a new generation of Homerunners changing their communities and the world...
Our industry talks a lot these days about a departing generation of wisdom. About the operators exiting their businesses and taking all of their knowledge with them. But what you don't hear about is the new minds, the new leaders who will carry the torch and @Amanda.Hoffmann is definately a new leader on the rise. She's building a finance division from scratch at...
In January, we started the discussion Encouraging Conferences for 2022 and so many community members chimed in.
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When Bob Iger and Disney faced the looming disruption that streaming platforms caused to the conventional world of TV and film, they went on a buying spree picking up famous brands such as ESPN, Pixar, Marvel, Lukas Films Star Wars…etc. Why? They believed that no matter the disruptions to...
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When Bob Iger and Disney faced the looming disruption that streaming platforms caused to the conventional world of TV and film, they went on a buying spree picking up famous brands such as ESPN, Pixar, Marvel, Lukas Films Star Wars…etc. Why? They believed that no matter the disruptions to...
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Latest reply by - StacyW
For me, it was my first time out of the State of Hawaii since 2019 and it was so great to be with my peers in the vacation...
In this episode, two of the industry's top thought leaders reminisce on their friendly rivarly and come together with insights meant to push the whole industry forward.
This episode is brought you by PointCentral: https://www.pointcentral.com/vrmb/ the leaders in smart home automation, and Breezeway, https://www.breezeway.io/vrmbthe best in class property care and automations...
Once you've come to grips with the fact that few employees will likely ever have the same level of passion or commitment that you do, you turn to the next best thing:
"How can I best incentivize them to reach their full potential and KEEP them at my business?"
I wanted to start a thread of some great ideas I've learned in the last few weeks of attending conferences, with the hope that YOU can jump in and...
"How can I best incentivize them to reach their full potential and KEEP them at my business?"
I wanted to start a thread of some great ideas I've learned in the last few weeks of attending conferences, with the hope that YOU can jump in and...
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Latest reply by - MPerkins
We profit share with everyone in the office and offer holiday bonuses, great health benefits, sick and vacation time and all the usual good stuff PLUS, Christmas Eve and New Year's Eve are always half days but paid as full days. We do everything we can to accommodate...
At 10:05 of our latest Unlocked interview with Jeremy Gall, we talk about Brittany Blackman and her deep passion for vacation rental hospitality.
I go on to share how @MikeH saw Brittany's "passion" as a downright game-changer.
'"They' can't compete with that!" Mike says.
The “they” in Mike’s sentiment is intentionally vague — it can apply to whoever you may...
I go on to share how @MikeH saw Brittany's "passion" as a downright game-changer.
'"They' can't compete with that!" Mike says.
The “they” in Mike’s sentiment is intentionally vague — it can apply to whoever you may...
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Latest reply by - AFirmani
We just put together our 5th VR and then I saw this post (I do not know why they do not come to my email but that goodness I...
After running my vacation rental business for 7 years, I burned out.
The fun, excitement, and focus from my "start-up" days had faded.
I was no longer passionate about the hospitality, which we always considered our greatest virtue.
And after coming to grips with that fact, I sold the business.
Part of me attributed the "burn out" to simply working 24/7 for 7 years. Gene Marks, author of The Small Business...
The fun, excitement, and focus from my "start-up" days had faded.
I was no longer passionate about the hospitality, which we always considered our greatest virtue.
And after coming to grips with that fact, I sold the business.
Part of me attributed the "burn out" to simply working 24/7 for 7 years. Gene Marks, author of The Small Business...
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Latest reply by - ROster
Rick, sometimes good enough is good enough. Please don't pressure yourself to do more. We know you strive for excellence, and would never coast. Give yourself permission to devote time to...
Sometimes, great initiatives need to be shut down because they are not sustainable.
Which is a difficult pill to swallow, especially when you're passionate (read: stubborn) about something and you badly want it to work.
But it's the truth: as vacation rental innovators we test out lots of ideas...some work, others don't...and then some (the really...
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Latest reply by - DeborahL
I love this. I love what you guys have done, I love the lack of a plan (and the honesty to say it, but that is the reality of what happens, speaking from...
Welcome to VRMB!
I’m Matt Landau, the founder of this forum. It was created in 2016 when a group of us wanted a safe space to discuss our growing STR businesses.
Today, you can join our community of 1,000+ creative, thoughtful, and generous members who believe in a better future.
